SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline:Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating engaging content for prominent media websitesWorking with tools and programs such as shopify, google ads and facebooks ads.We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve increase raw traffic by doing the following:Analyze and optimize our website for ranking well across different search enginesCreate long tail keywords for ranking different webpagesCreate and implement a strategy to increase our organic search rankingResearch competitors to see what keywords they rank forExecute a strategy to rank highly when potential clients search for a competitorCreate analytics dashboard and identify metrics to measure that help drive salesUse analytics to support the creating of retargeting campaignsThis is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Las Amazonas is a handmade jewelry company. However is not your typical jewelry company, we use our platform to create awareness about women empowerment and support different organizations by donating 30% of our sales to support women initiatives.In ancient times, Las Amazonas were fierce warrior women of exotic Eastern lands, as courageous and skilled in battle as the mightiest Greek Heroes.They were a tribe who fought for equality between men and women. But they are not gone... We believe that women today have the same strong values as Las Amazonas.Our store will be used as a channel to create more awareness about women equality and the amazing things women do around the world.A strong bond of sisterhood was a famous Amazonas trait. We want to create a community where women empower other women.To accomplish this, we expect the student(s) will:Write blog articles, email newsletters/sequences and other content pieces on assigned topicsEvaluate recent successful user-generated campaigns, preferably in our sectorIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing and video skills would be the ideal candidate for this project.