BC's Winter GoByBike Week Social Media & Digital Marketing Campaign
GoByBike BC Society (GBBBC) runs the GoByBike Week (GBBW) campaigns in British Columbia, Canada. The 2023 Winter GBBW campaign starts in January 2023. The goals of the campaign are to: encourage people to register/attend a free Winter Cycling Webinar during the week of Jan 30 - Feb 5 to learn about safe cycling in the winter; encourage people to register (free) and try going for a bike ride during WinterGBBW which runs Feb 6-12; encourage people to log their bike rides online in our LogMyRide Web App. The LogMyRide Web App converts kilometers biked to kilograms of greenhouse gases saved to show people how riding a bike instead of driving a motor vehicle can help the environment. The main goals for this project are to use GBBBC's social media channels and online advertising to help us achieve our goal of 3,010 registered participants, 7,500 bike rides logged, 110,000 km's logged, 25,000 kg's of greenhouse gases saved. Graphic templates will be provided. Content creation is required.
Social Media Marketing Campaign for Non-Profit Environmental Initiative: 2024 Winter GoByBike Week
GoByBike BC Society (GBBBC) runs the GoByBike Week (GBBW) campaigns in British Columbia, Canada. The 2024 Winter GBBW campaign starts in December 2023. The goals of the campaign are to: encourage people to register/attend a free Winter Cycling Webinar to learn about safe cycling in the winter; encourage people to register (free) and try going for a bike ride during Winter GBBW, which runs Feb 5-11, 2024; encourage people to log their bike rides online in our LogMyRide Web App. The LogMyRide Web App converts kilometres biked to kilograms of greenhouse gases saved to show people how riding a bike instead of driving a motor vehicle can help the environment. The main goals for this project are to use GBBBC's social media channels and online advertising to help us achieve our goal of 3,457 registered participants, 8,624 bike rides logged, 124,794 km's logged, 27,056 kg's of greenhouse gases saved. Graphic templates will be provided. Content creation is required. Basic Canva skills to edit graphic templates are required.
Onboarding and Product Tour Video Creation
The main goal for the project is to create onboarding and product tour videos for Haletale Inc. using how-to-use articles. This will involve several different steps for the learners, including: - Reviewing the existing how-to-use articles and understanding the key features of the Haletale platform. - Scripting and storyboarding the onboarding and product tour videos based on the how-to-use articles. - Recording and editing the videos to ensure they are engaging and informative. - Incorporating the videos into the Haletale platform and creating a seamless user experience.