GoByBike BC Society (GBBBC) runs the GoByBike Week (GBBW) campaigns in British Columbia, Canada. The 2024 Winter GBBW campaign starts in December 2023. The goals of the campaign are to:

• encourage people to register/attend a free Winter Cycling Webinar to learn about safe cycling in the winter;
• encourage people to register (free) and try going for a bike ride during Winter GBBW, which runs Feb 5-11, 2024;
• encourage people to log their bike rides online in our LogMyRide Web App.

The LogMyRide Web App converts kilometres biked to kilograms of greenhouse gases saved to show people how riding a bike instead of driving a motor vehicle can help the environment.

The main goals for this project are to use GBBBC's social media channels and online advertising to help us achieve our goal of

• 3,457 registered participants,
• 8,624 bike rides logged,
• 124,794 km's logged,
• 27,056 kg's of greenhouse gases saved.

Graphic templates will be provided. Content creation is required. Basic Canva skills to edit graphic templates are required.

·       Develop a social media Calendar;

·       Write copy for social media posts, blog posts, and eNewsletters;

·       Interact with users and respond to social media messages, inquiries, and comments;

·       Run/assist with the Google Ad and social media paid ad campaign;

·       Research and advise on social media best practices;

·       Research new digital advertising options and develop recommendations for new channels;

·       Develop a template social media Calendar for Community Coordinators (participating BC Communities have Community Coordinators that run their local social media campaigns, e.g. "GoByBike Week Nanaimo" and "GoByBike Week Penticton" a template calendar will help them promote their local campaigns);

·       Develop a social media Calendar for "off-season" (in between GBBW campaigns);

• ·       Assist with the development of campaign reports for funders.

Project deliverables include:

• Final Report that summarizes social media campaign and analytics
• Social Media Calendar Template for Community Coordinators
• 2024 Winter Testimonials Summary

These deliverables will be uploaded in the format of PDF.

• A graphic designer has prepared all graphic templates;
• Student(s) will have access to past campaign content that can be used/updated;
• The GBBBC Program Coordinator has developed a general Work Plan to guide the student(s);
• The GBBBC Program Coordinator will review content before it's posted live and provide feedback/guidance;
• Student(s) will attend weekly Team Meetings (to meet with Program Director and Program Coordinator, and Social Media Manager) to contribute to the weekly planning process, and review work completed and outstanding tasks;
• Student(s) can contact the Program Director or Program Coordinator at any time.