Business Administration

The primary focus for the student will be: (Remove any that don't apply) Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.

Senior Wellness Arts Program

Our seniors facility is looking for new, interactive experiences that enrich and assist our residents. We would like to collaborate with students to implement an arts program series. Students will have access to key contacts in our organization for feedback on the program planning. Students should be prepared to: Research and apply information on art therapy for seniors. Develop an arts program series for a senior-aged population with varying abilities. Plan activities, with the assistance of our staff, which are inclusive of varying cognitive and physical abilities.

Awareness Contest Design

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to work with students to design an awareness contest where contestants promote our cause and win rewards along the way. This will involve several different steps for the students, including: Familiarizing themselves with our organization’s goals and campaigns. Designing the contest structure and assessment criteria. Creating materials to promote the contest. Running the contest online and collecting submissions. Bonus steps in the process would also include: Assisting in assessing submissions and selecting winners. Recommending ideas for future awareness campaigns.

New Product Marketing

We would like to revamp our marketing as we have recently developed a new product. Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.