New Product Marketing

Closed
SP Global Inc
Toronto, Ontario, Canada
Dilavar Hussain
Director
(10)
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Market expansion Product or service launch
Skills
marketing strategies marketing materials marketing target market promotional materials research new product development
Details

We would like to revamp our marketing as we have recently developed a new product.

Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Assessing our existing marketing strategy and efforts.
  • Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.
  • Designing promotional material for various media.
  • Making multiple versions of marketing materials and testing them for comparison.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Assessment of our marketing strategy
  • Recommendation of marketing tactics
  • Design of promotional material

Bonus steps would include:

  • Creating and testing marketing materials

Final deliverables should include

  • A final report.
  • A 20 minute presentation.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our current understanding of the target market
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Business services, Construction, engineering & trades, Hospital, health, wellness & medical

Helping pharmaceutical manufacturers and biotech firms grow and evolve in an emerging market and trading medical equipment and medicine across the world.