LEVEL UP APPROVED: Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our goal is to increase out social media presence and reach to our customers through social media to increase lead generation. We help commercial fleet owners to switch to electric vehicle and manage the charging schedules.Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Marketing

Marketing StrategyOur goal is to increase organic traffic on our website and to increase awareness among the targeted audience about the importance of usage of renewable energy resources.Project ScopePart 1 - Research - This would involve researching keywords and topics based on customer's behaviour and competitive analysis. The keywords should be relevant to our target audience, our product and services. This would help us understand what's the user looking for on our website.Part 2 - Customer Engagement - Plan/Advise elements and content on the website based on the research. Our focus in this section will not be to stuff keywords and increase SEO ranking but we would rather plan on how to deliver quality content to our target audience and build a user base.Part 3 - Technical optimization - This part would focus on site indexing and increasing the readability and user experience of the website which in turn would increase user base.

Level Up Website Design & Development

Strategy - Customer DiscoveryOur goal is to perform customer research in the field of EV charging and to increase awareness among the targeted audience about our product line. Our products helps utilities, fleet managers and high rise buildings to manage and schedules EV charging to optimize the price and reduce emissions.Product Research - Niche - As a smaller firm we would like to establish the niche to compete with the larger firms once the niche is identified. Working with our marketing experts, students to make a report to identify the niche to target which will formulate the go to market strategy.

Market Research

Marketing StrategyOur goal is to perform customer research in the field of EV charging and to increase awareness among the targeted audience about our product line. Our products helps utilities, fleet managers and high rise buildings to manage and schedules EV charging to optimize the price and reduce emissions.