Level UP Approved Market Research - Customer Discovery

Closed
Solv4x Inc
Oakville, Ontario, Canada
SI
Admin
(15)
3
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Market research Competitive analysis Customer segmentation Product or service launch
Skills
empathy product lining go-to-market strategy marketing market research research
Project scope
What is the main goal for this project?

Strategy - Customer Discovery

Our goal is to perform customer research in the field of EV charging and to increase awareness among the targeted audience about our product line. Our products helps utilities, fleet managers and high rise buildings to manage and schedules EV charging to optimize the price and reduce emissions.

Product Research - Niche - As a smaller firm we would like to establish the niche to compete with the larger firms once the niche is identified. Working with our marketing experts, students to make a report to identify the niche to target which will formulate the go to market strategy.

What tasks will learners need to complete to achieve the project goal?

Day to Day tasks includes:

1 - Do empathy interviews with clientele , 20 - 30 min interview with predefined questions.

2 - Enter the insights from the interview into data repository ( excel currently )

3 - Maintain a list of potential leads to be interviewed for next 2-3 weeks.

How will you support learners in completing the project?

Students will work closely with the primary business strategy manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Solv4x is a female founded clean-tech firm that focuses on creating and providing intelligent problem-solving AI solutions in field of Energy. Our leadership is a niche team of professionals with decades of industry experience in developing cutting edge products. We make products to create a smart, economical and reliable power system.

Our mission is to aid the adoption of EVs keeping the electric grid robust, reduce the greenhouse gas emissions and encourage renewable integration. Our designs are futurist to adapt to V2G and autonomous driving.