FutureCite - Marketing + Sales + Communications

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: VISION IF YOU CAN IMAGINE YOUR FUTURE AND SHAPE YOUR WORLD – WOULD YOU? Navigating knowledge to generate societal and economic value in a "New Normal" World GOAL EMPOWERING PEOPLE To Navigate and Thrive in the Next Normal Economy by Connecting People to Careers, Companies, Courses and by Sharing Stories – All in One Go! ABOUT US We’re a startup with a big vision and ideas. We have a passion to make the world a better place to by lifting the 90% to thrive in the next normal economy and future society. As a startup we know we need to be agile, and have a good feel and pulse from people who know what’s happening on the ground! We aim is to use AI for the good of society! FutureCite’s purpose is to empower the 90% of society to transition and thrive in the Next Normal Economy Workforce! Our “one stop, one go” solution simplifies self-navigation – for people to access “best fit” job postings and course postings and for organizations to access “best fit” candidates across all industry sector verticals! Users of our digital services market place include three user categories: Jobseekers & Career Navigators, Employers & Recruiters, and Educators FutureCite’s services marketplace includes free beta subscriptions to Our Story platform (Feature, Focus & Flash) profiles stories of people & organizations going through this digital transformation. Our Career Development and Education Discovery platform (ForwardXYZ™) is an MVP (minimally viable product) on our FutureCite.com services marketplace that navigates you to the best fit career & education opportunities Our Networking CollabCite™platform is an MVP that connects people to mentors and protégés, and enables people to share ideas and participate in events. KEY PROJECT ACTIVITIES We are looking for youth perspectives across Canada on what they see as critical to moving forward the future of learning and the future of work. The students will have a chance to hone their communications, analytical and marketing & sales skills through our project. Communications Identify best channels for each network type Develop pitches for team to implement Social Media Use your own social media accounts to share the team’s communications messaging to your networks to let them know about the free service for career development and education pathway discovery, and monitor the responses and feedback to team Marketing & Sales Lead generation and sales pitch to your networks, to recruit users Collect findings and suggestions IDEAL ROLES/ RESPONSIBILITIES The team (5 people) will determine with FutureCite, the best tools, roles for each member, and determine types of channels for each type of user audience and implement their approaches. Roles for the team include the following. Team members may be asked to participate in a focus group. Communications: 1 role Social Media: 1 role Marketing & Sales: 3 roles Students may focus on the user type where they have the best opportunities & outreach to generate leads and success in recruiting users. They will be able to work as team and individually - to pitch to their networks (e.g. youth, communities, businesses) and to recruit our users (jobseekers, employers, educators). For students interested in media, there may be an opportunity for story interviews or articles. FINAL PROJECT DELIVERABLES Deliverables from this project will include recruiting participants to our free beta, and developing a final report to include the following: Identify channels, pitches and approaches that worked best successful recruitment of Users Identify Service Features & User Experience suggestions Lead generation list FutureCite has a built in capability to measure the traction of new users online and measures the success rate through our registration, and as well google analytics on our site.

Product Launch

Number of individual students required: 3 Number of students required to work in a team: 1 team of 3 Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Canva, Google Drive and Klaviyo Speaking directly with our custumers. We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: A successful launch Create keywords and programming around our Brand Pillars Increase our Instagram following to 3k This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Are you interested in writing and communication, marketing, social media, and learning the ins and outs of the digital marketing world, while keeping all of this organized through the discipline of project management!? If so, please apply! Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Project Management

We would like students to help us with managing current and future projects across the company in various departments. This project will entail communicating with managers, directly to ensure that projects are progressing.