Social Media Marketing Campaign for Non-Profit Environmental Initiative: 2024 Winter GoByBike Week

GoByBike BC Society (GBBBC) runs the GoByBike Week (GBBW) campaigns in British Columbia, Canada. The 2024 Winter GBBW campaign starts in December 2023. The goals of the campaign are to: encourage people to register/attend a free Winter Cycling Webinar to learn about safe cycling in the winter; encourage people to register (free) and try going for a bike ride during Winter GBBW, which runs Feb 5-11, 2024; encourage people to log their bike rides online in our LogMyRide Web App. The LogMyRide Web App converts kilometres biked to kilograms of greenhouse gases saved to show people how riding a bike instead of driving a motor vehicle can help the environment. The main goals for this project are to use GBBBC's social media channels and online advertising to help us achieve our goal of 3,457 registered participants, 8,624 bike rides logged, 124,794 km's logged, 27,056 kg's of greenhouse gases saved. Graphic templates will be provided. Content creation is required. Basic Canva skills to edit graphic templates are required.