Strategic Marketing Plan for Health and Wellness Company's Products and Services

IndiGrowth Health & Wellness is looking to create a strategic marketing plan for its products and also it's services platform which will be launched in August of 2022. The products are natural health supplements that are made in Canada and meet the requirements of Health Canada to be licensed as Natural Health Products. We are expecting to have our licenses by March of 2022. We are also in the process of developing an online platform for Health and Wellness Services that will consist of Licensed Professional Counseling and Certified Health Coaching professionals. We will be launching the platform in British Colombia and expect to go live by August 2022. Items that we would benefit most from Increasing Sales for products through online channels and finding potential affiliate sales channels and distribution partners. Marketing Strategies for Products Increasing market awareness and brand awareness Customer Acquisition Promoting our new service platform and talent acquisition strategies If there are items that are not mentioned in this description that would be beneficial to the group educational outcome then we would gladly add any items to the project description

Market Expansion Strategy

Technology Futurist Ian Khan leads Futuracy, a multifaceted foresight firm based in new York, Toronto and Dubai. The project scope is to establish and create a strategy to serve clients in the Middle east & Latin America markets. This includes - Market analysis - SWAT analysis - Competitors analysis