Strategic Marketing Plan for Health and Wellness Company's Products and Services
Project scope
Categories
Customer segmentation Market expansion Product or service launch Sales strategy Marketing analyticsSkills
health and wellness coaching strategic marketing brand awareness it service management talent acquisition strategy talent strategy marketing strategies salesIndiGrowth Health & Wellness is looking to create a strategic marketing plan for its products and also it's services platform which will be launched in August of 2022.
The products are natural health supplements that are made in Canada and meet the requirements of Health Canada to be licensed as Natural Health Products. We are expecting to have our licenses by March of 2022.
We are also in the process of developing an online platform for Health and Wellness Services that will consist of Licensed Professional Counseling and Certified Health Coaching professionals. We will be launching the platform in British Colombia and expect to go live by August 2022.
Items that we would benefit most from
- Increasing Sales for products through online channels and finding potential affiliate sales channels and distribution partners.
- Marketing Strategies for Products
- Increasing market awareness and brand awareness
- Customer Acquisition
- Promoting our new service platform and talent acquisition strategies
If there are items that are not mentioned in this description that would be beneficial to the group educational outcome then we would gladly add any items to the project description
Dedicated staff member available on a weekly basis for team meetings. Email contact with company director to discuss project
About the company
IndiGrowth Health Wellness Healing Inc. was established in 2019 and offers products and services that improve their client’s overall health and wellness. IndiGrowth has launched two natural health supplements, and applications for NPN licenses for both products have been received by Health Canada (regulatory licenses expected before Decemeber 2021). IndiGrowth’s supplements are manufactured in Canada and meet Health Canada's NHP regulations The company is looking to begin domestic and export sales with target markets being: Canada, China, USA. The company is in the process of registering for trademark registrations for its Brand name and logo as well as all product marks. The company is looking to add a services platform to it's website which will onsite of Online Health Services such as Certified Health Coaching and Professional Licensed Counselors. This platform will be unique and one of the most comprehensive Online Wellness platforms available