- Location
- Toronto, Ontario, Canada
- Bio
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Currently a Creative Industries student at Toronto Metropolitan University, Cassandra Sukraj is specializing in media business and graphic communications management. She has always had a passion for art and design, with a particular interest in design management. As a creative, she is capable of offering high quality graphic design services, as well as social media marketing and strategy, and UI design.
Cassandra has gained valuable knowledge and experience as a designer throughout her time freelancing, and in various professional positions, as well as her studies. As a lifelong learner, Cassandra upholds values of curiosity, experimentation, and innovation.
- Portals
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Vancouver, British Columbia, Canada
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Toronto, Ontario, Canada
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- Categories
- Graphic design Branding & style guides Illustration Advertising Social media marketing
Skills
Socials
Achievements
Latest feedback
Team feedback
Team feedback
Team feedback
Recent projects
Creating Graphic Design Assets
Our company has an amazing brand identity and we are looking to have more design assets created as we grow. This may involve: Following our branding guide, including fonts, colors, logo usage and imagery to be used. Meeting with team members to evaluate the brand assets that need to be created, or making any necessary revisions to existing assets. Designing and presenting the thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide Executing the full designs for each branding asset using Canva, based on the approved thumbnails.
Digital Content Creation & Design
Our company advertises locally curated arts and culture experiences in an innovative mobile app. We are looking for social media, email marketing and curatorial content to attract more users. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content in the experience space. Designing digital content, including new custom itineraries, social media posts, email campaigns and user notifications. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.
Work experience
Social Media Graphic Designer
Her Campus at Toronto Metropolitan University
Toronto, Ontario, Canada
January 2023 - Current
Creates social media graphics for Toronto Metropolitan University’s chapter of this online magazine, increasing social media engagement. Works with a team of designers and writers to create appropriate assets for content. Works diligently with tight deadlines, while not sacrificing quality of content and continuing to adhere to best design practices.
Peer Notetaker
Academic and Accommodation Support at TMU
Toronto, Ontario, Canada
January 2023 - Current
Leverages strong communication skills to provide students with accessibility accommodations with clear and concise material. Effectively meets deadlines and provides materials as requested. Maintains a set upload schedule independently with no reminders.
Sales Associate
TJX Canada
Toronto, Ontario, Canada
May 2021 - Current
Provides excellent customer service as a cashier, creating loyal clientele and improved reviews. Brings a positive attitude to the work environment resulting in a friendly image of associates, carried through to customer complaint management. Works with other associates to ensure that the store is kept clean and organized.
Freelance Graphic Designer
Cass. Design Studio
Toronto, Ontario, Canada
March 2020 - Current
Interprets and follows client briefs to create brand assets such as logos and business cards, enabling clients to launch or expand their businesses and events. Adapts to clients’ needs and budgets individually, to offer the most appropriate services and price ranges for them. Has completed commission work for 50+ clients, with many repeat clients.