Our company advertises locally curated arts and culture experiences in an innovative mobile app. We are looking for social media, email marketing and curatorial content to attract more users.

We would like students to help us create content that is aligned with our vision, mission, and sector.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, marketing goals and target market.
• Researching factors affecting the quality of digital content in the experience space.
• Designing digital content, including new custom itineraries, social media posts, email campaigns and user notifications.
• Recommending and designing new digital content not already used by our company.

Bonus steps in the process would also include:

• Testing and improving designs based on feedback.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Understanding of factors affecting the quality of digital content
• Recommendations and designs for new digital content
• Deeper understanding of curatorial principles.

Bonus steps would include:

• Improving designs based on testing feedback

Final deliverables should include

• A final report.
• A 10-minute presentation.

Weekly Mentor Check-Ins:

• weekly check-ins from your dedicated mentor. These sessions are designed to keep you on track, help you overcome challenges, and ensure continuous progress in your endeavors. 

Support with Feedback and Review of Materials:

• Receive in-depth feedback and expert review of your work. Our mentors are committed to helping you refine your skills and enhance your projects. 

Access to Tools like Canva, Figma, and More:

• Unlock your creative potential with complimentary access to leading design and productivity tools such as Canva and Figma. These platforms offer a vast array of resources to bring your ideas to life, from designing stunning graphics to prototyping user interfaces.