Develop Brand New Website for Logistics Company

Positions available: 1-2 We would like a new website for our organization. MagicLogic is a small company but we deal with very large international clients, so your work will be seen by some of the biggest and best known companies in the world. We have plenty of good quality content but are struggling to make our message clear and feel that the current site is dated-looking and perhaps not presenting the message about what we do in an immediate enough way. We are also aware the current site is not optimized for SEO. We would like to work with students to develop a new website for us. The site should include a blog section as well as a series of pages. Content and a site map can be provided but we are keeping an open mind as to its design. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website. Provide training on updating and maintaining the site. Improve the SEO We can provide IT support to help set up a server and any platform that is found to be suitable. There are two positions available for this project at 80 hours each.

SEO and Social Media Strategy for Wedding Planning Business

Number of students required: 2-4 Students to collaborate in teams of 1-2 for the purposes of strategy development and independently on assigned elements to implement the strategy over 4 weeks (100% Virtual) I am looking for a small group of marketing students who are social media marketing wizards who can help me drive more traffic and improve my SEO positioning for my two wedding planning brands, both with a defined, specialized niche in a traditional, saturated industry. One team will work exclusively on one brand (YPF Weddings & Co. and the Un-Wedding Movement) and the other will work exclusively on my secondary brand (Intimate Wed Pop-Ups and the launch of our luxury pop-up elopements in Western Canada). The primary project requirements include: Social Media & SEO Strategy Keyword analysis to determine relevant search terms to our organization and target audiences A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization(s) appears on the first page of Google for relevant keywords Social Media Strategy across Instagram, Facebook, YouTube & TikTok to increase the number of followers/likes and shares Content Creation Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site(s) Create engaging content for social media channels and blog to include visual and written materials, captions, and hashtags Working with tools and programs such as Google Drive, Gmail, Zoom, Asana, Slack, Canva, Divi(WordPress) and Later Strategy Analysis Analyze and track traffic and other metrics using Google Analytics Submit weekly traffic and social media statistics Create a final summary showing the impact of their strategy over the course of their internship I am excited to work with students who are looking for more experience in building and implementing a digital marketing strategy that: Raises awareness of the Un-Wedding Movement, empowering engaged couples to do away with the tired wedding formula and have the weddings they want with the people who mean the most to them Helps make YPF Weddings & Co. and Intimate Wed Pop-Ups rank as the best small wedding options in Edmonton, the Province of Alberta and the Rocky Mountains. This is a great project for students who are looking to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Sustainable Life App - Social Media & SEO - Level Up

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Students for the project: 4 Hours per student: 80 ROLE DESCRIPTION Sustainable Life App is seeking Eco-Conscious Digital Media Content Creators! Why Eco-Conscious you might wonder? Because we live and breathe sustainable living & consumption and want our social media team to share similar values! We have the capacity to bring aboard 4 students each of whom will be assigned a social media platform to build our app's digital presence. 1. Instagram/Facebook 2. Linkedin 3. Increasing Google SEO rating (blog posts etc) 4. TikTok (we don't even have an account yet but we SHOULD) ABOUT YOU You are a digital content creator and you’ll help Sustainable Life App expand our platform. You : Are self-motivated Are resourceful, encompass strong interpersonal skills and are a driven problem-solver Are a organizational individual who can manage multiple projects with ease Are able to work independently on projects Are able to collaborate as a team member to bring initiatives to light Have knowledge of + interest in using social media for good and you follow zero waste + sustainability accounts/influencers Have experience working with with marketing technology, creating marketing strategies (SEO + social media campaigns, etc.) + using social media platforms (Instagram, LinkedIn, Facebook, Twitter), design programs (Canva), and CRMs (Hubspot). KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Create awesome content for your respective assigned platform (images, videos, social media captions, blog posts, press releases (if applicable) to name a few. Learn and/or know how to use Canva or other design/video software tools and CRMs and posting platforms such as Hubspot. Hubspot is KEY for us! So many tutorial videos out there that can teach you how to post/schedule through it :-) IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. 1. Instagram/Facebook - Posts, stories, reels and blog posts 2. Linkedin - Posts, stories, reels and blog posts 3. Increasing Google SEO rating - Posts, stories, reels and blog posts 4. TikTok - Videos and reels + initial account setup FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Complete a minimum 30 amazing posts etc per platform (minimum) for the total 80 hours worked.

Marketing & Branding for Handmade Small Business

As an owner of a small business that is exclusively online, handmade, and has sales that are directly driven by social media, marketing and branding is essential in the growth of our business. We would like students to help us with creating a more cohesive brand and marketing strategy that is aligned with our vision, mission, and most importantly our target market . We will ensure the student has a clear understanding of what these elements are and be available to additional questions during the course of the project We primarily sell through our website where we drive traffic via Instagram and Facebook. We have a lot of professional photography available but we need help with creating more brand awareness. To accomplish this, we expect the student(s) will: Provide market research or analysis to guide our marketing efforts Create a cohesive branding strategy and guide. Produce a marketing strategy and content calendar for continuity Website revamping as well as branding/logo work