XAROPS is seeking to refine and enhance the business plan for one of its key projects to ensure alignment with current market trends and strategic goals. The existing business plan needs a comprehensive review to identify areas for improvement, including market analysis, financial projections, and competitive positioning. The goal is to create a robust and actionable business plan that can guide the project towards sustainable growth and success. This project will provide learners with the opportunity to apply their knowledge of business strategy, financial analysis, and market research. The tasks involved will include analyzing the current business plan, conducting market research, and proposing strategic recommendations for improvement. The project is designed to be completed by a team of business students who can leverage their skills in strategic planning and analysis.

Outcomes:

• Enhanced clarity and feasibility of the business plan, leading to increased investor confidence.
• Identification of key growth opportunities and potential risks.
• Development of a comprehensive strategy for business expansion and sustainability.
• Strengthened understanding of target market and customer needs.
• Improved financial projections and operational planning.

Deliverables:

• A revised and detailed business plan incorporating market analysis, marketing strategy, and financial forecasts.
• A strategic roadmap outlining short-term and long-term growth objectives.
• Market research report, including competitor analysis and customer segmentation.
• Financial models and projections validated for credibility.
• A presentation summarizing key findings, strategies, and next steps for stakeholders and potential investors.