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Market research Competitive analysis Customer segmentation Digital marketing Marketing strategySkills
marketing strategies loan-to-value ratios marketing optimization earned media market opportunities customer acquisition management strategic marketing value propositions market analysis key performance indicators (kpis)Retify AI is an innovative sales assistant designed specifically for small and micro food and beverage (F&B) businesses in Toronto. The goal of this project is to develop a comprehensive marketing strategy that leverages cutting-edge technologies and digital analytics to enhance Retify's market presence. Your team will work closely with Retify to identify key market opportunities and validate the product-market fit. By applying proven marketing frameworks, you will design actionable solutions to drive awareness and adoption among local F&B merchants. This project aims to position Retify as a first-mover in Toronto's competitive AI and retail SaaS market, ensuring rapid customer adoption and sustainable growth.
Objectives
- Analyze Toronto F&B and small retail market segments for AI adoption
- Identify market gaps, customer pain points, and key buying behaviors
- Develop and validate positioning, branding, and pricing strategies for Retify
- Design a digital-first go-to-market (GTM) plan, including channel selection and promotional tactics
- Deliver research-backed, actionable marketing recommendations
Comprehensive Market Analysis Report
- F&B segment mapping and competitive landscape
- Target customer personas and journey mapping
- Digital adoption and technology readiness assessment
Strategic Marketing & Brand Positioning Plan
- Brand narrative and value proposition for Retify
- Recommended positioning versus competitors (e.g., Square, TouchBistro)
- Messaging tailored for Toronto F&B SMBs
Pricing & Revenue Model Recommendations
- Proposed pricing strategies and models
- Expected customer acquisition costs (CAC) and LTV analysis
- Promotion and discounting frameworks
Go-to-Market (GTM) and Promotional Strategy
- Digital channel plan (paid, owned, earned media)
- Sample campaign proposals and content outlines
- Community, partnership, and referral program suggestions
Implementation Roadmap & Success Metrics
- Timeline of key launch activities and milestones
- Key performance indicators (KPIs) for marketing and user growth
- Measurement plan for ongoing marketing optimization
Presentation & Final Recommendations
- Executive summary of insights and actionable recommendations
- Stakeholder presentation (live or recorded) for the Retify team
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Retify is an AI-powered sales assistant designed to help small and micro food & beverage businesses thrive in today’s fast-paced digital world. With Retify, business owners can instantly respond to customer questions, share up-to-date menus, and take orders directly through popular chat platforms like WhatsApp, Instagram, and Messenger. By automating these everyday interactions, Retify ensures that merchants never miss a sale—even during their busiest hours—while freeing up time to focus on what matters most: serving customers and growing their business. No technical skills or special hardware required—just smarter, more efficient customer engagement, 24/7.