Smooth Migration Global is seeking to refresh its brand identity to better reflect its innovative approach and global reach in the migration services industry. The current branding, including logos and visual elements, no longer aligns with the company's vision and market positioning. The goal of this project is to develop a cohesive and modern brand identity that resonates with both existing and potential clients. This project will allow learners to apply their knowledge of graphic design, marketing principles, and brand strategy. The team will conduct a brand analysis, explore design trends, and create a new logo and branding guidelines that capture the essence of Smooth Migration Global. The project will involve tasks such as researching competitor branding, brainstorming design concepts, and presenting final designs to the company.

The deliverables for this project include a new logo design and a comprehensive brand style guide. The style guide should outline the color palette, typography, and usage guidelines for the logo and other brand elements. Additionally, the team will provide a presentation summarizing the design process and rationale behind the new branding. This will ensure that Smooth Migration Global has a clear and consistent brand identity moving forward.