Folium Labs has recently launched a new wellness product - a 30 ml dropper bottle with cold-pressed amaranth oil. Amaranth Oil has a lot of medicinal benefits and contains a number of active ingredients that are widely used in the nutraceutical and pharmaceutical industries. We want to create a blog with reviews of the latest advances in the scientific evidence of amaranth oil in treating various medical conditions. This will strengthen our marketing and bring more awareness about the science-backed benefits of amaranth oil. Also, we would like to collaborate with students to create blog posts that drive more traffic to our website educate consumers on the latest research on amaranth oil, and build credibility among consumers about its benefits, converting them into online buyers.

The students will conduct and learn the following digital advertising and e-commerce activities:

• Conduct keyword analysis utilizing online tools and optimize the blog posts for search engines. This includes using target keywords and naturally adding meta tags.
• Share your blog posts across your social media channels, email newsletters, and other marketing channels. Encourage our audience to share content, too.
• Encourage comments on blog posts and actively respond to them. Engage with our audience in discussions related to the content.
• Incorporate blog content into our email marketing strategy. Share new blog posts with our subscribers and provide them with additional insights or incentives to visit the blog.
• Consider guest blogging on industry-related websites or inviting guest bloggers to contribute to your blog.
• Use analytics tools like Google Analytics to track the performance of the blog posts. Monitor metrics like traffic, bounce rate, time on page, and conversion rates.
• Incorporate calls-to-action (CTAs) within your blog posts to guide readers to take desired actions, such as signing up for a newsletter or making a purchase.

Each blog should convey information about a specific study and its conclusions. This will involve several different steps for the students, including:

• Familiarizing themselves with our goals, target market, products, and services.
• Recommending topics for our blog posts.
• Drafting blog posts relevant to our business.
• Revising blog posts based on feedback.

Bonus steps in the process would also include:

• Recommending ways to market our blog.

By the end of the project, students should demonstrate:

• Familiarity with our goals, target market, products and services
• Recommendation of blog post topics
• Drafts for relevant blog posts
• Revisions of blog posts

Bonus steps would include:

• Recommending blog marketing strategies

Final deliverables should include

• Blog posts.

The project due dates can be reviewed and extended depending on the intern's schedule and the needs of the company. Students are welcome to reach out and discuss. Students will be assigned a subtopic depending on the company's needs.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our goals, target market, products and services
• Input on choices, problems or anything else the students might encounter.