Market Research - Medicinal Mushrooms

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are looking for market research on medicinal mushrooms and their therapeutic applications. Folium is currently working on the development of a range of products containing medicinal mushrooms.We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. ObjectiveWe hope to gain a comprehensive understanding of the medicinal mushrooms' medicinal applications and their market potential.

Regulatory Research for Commercialization of Drug Delivery Systems

Folium Labs Inc. is a biotech company focused on the development and marketing of drug and nutrient delivery technologies and formulations. We are looking for market research on a high level of regulatory compliance for our technology and products in Canada and the USA. The students will be given ingredients that we use in our products and will be consulting publicly available information on Health Canada and FDA websites to suggest if these ingredients may cause regulatory hurdles we may face when launching our products. Students will also research publicly available sources on regulatory compliance of competitive technologies and present their findings as case studies. We will give you access to organizational assets to support this project. ObjectiveWe hope to gain a comprehensive understanding of the regulatory compliance of some ingredients in our products in North America. The reports will help us identify the most appropriate commercialization strategies for our products.

SEO and Social Media Strategy

Folium Labs is developing and marketing dietary supplements and natural health products. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our product line: dietary supplements to boost energy, brain, metabolism, immune system.A strategy document to outline:Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords. The participant is to review the current website and identify gaps in SEO best practices and analyze keywords with the best potential to increase site visits. Analysis of competitive websites in terms of traffic and keywords used.Social media requirements to increase the number of followers/likes and shareTimely deployment of all our social media content to drive maximum traffic to our site. This will include blog posts development and placement, the use of the right keywords in the content across social media,Creating engaging content for prominent wellness websites, such as guest blogs.Working with tools and programs to monitor SEO progress, to schedule blog posts and social media posts for Folium consumer site.This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated

Digital Content Creation: Nutraceutical Products

We are looking for 4 students with social media skillsFolium Labs would like students to help us with creating social media content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Students will create content about our LIVLI brand for Instagram, Facebook, Tumblr, YouTube: short videos, graphics, blogs. To accomplish this, we expect the student(s) will:Write blog articles, email newsletters and other content pieces on assigned topicsAssist with a social media video launch to promote our productsEvaluate recent successful user-generated campaignsIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A students with excellent blogging, writing, video, graphic design skills would be the ideal candidates for this project.