Analyzing Industry Data

Closed
Trulioo
Vancouver, British Columbia, Canada
SM
Director of Global Sales Development
(2)
3
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Data Market research Sales strategy Marketing strategy
Skills
target market market trend innovation
Project scope
What is the main goal for this project?

Our company advertises thousands of products online. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry.

We would like to collaborate with students to identify key market trends and assist in our go-forward plans.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our products, target market, and industry.
  • Analyzing growth trends, stagnation patterns and decline analytics.
  • Identifying areas of promising innovation and areas that are slowing down.

Bonus steps in the process would also include:

  • Recommending strategies to best position our company.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our products, market and industry
  • Understanding of growth trends and stagnation patterns
  • Identification of areas of promising innovation

Bonus steps would include:

  • Recommending how we can best position ourselves within the industry

Final deliverables should include

  • A final report.
  • A 10-minute presentation.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our current understanding of the industry
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Decent work and economic growth
About the company
  • https://www.trulioo.com/
  • 201 - 500 employees
  • Airlines, aviation & aerospace, Banking & finance, Business services, Consumer goods & services, Trade & international business

Trulioo is a global identity verification provider that enables businesses to perform frictionless, on-demand instant ID verification.

With access to over 3 billion identities worldwide, Trulioo offers the most robust and comprehensive global identity verification solution in the market.

Trulioo enables websites and mobile applications to:

Verify 3 billion people in over 30 countries
Validate over 2 billion cyber identities
Perform frictionless, on-demand identity verification