Competitive Analysis - Absorption Technologies

Closed
Folium Labs Inc.
Montreal, Quebec, Canada
Dmitri Boudovitch
DIRECTOR
(87)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Communications Market research Competitive analysis Sales strategy
Skills
competitive analysis nutraceuticals marketing bioavailability pharmaceuticals biotechnology paragraphs
Project scope
What is the main goal for this project?

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations.

We are looking for a high-level competitive analysis of existing technologies that improve the absorption and bioavailability of active ingredients in consumer products.

We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Students will have to be able to do literature reviews.

Objective

We hope to gain a comprehensive understanding of the competitive technologies that improve absorption and how we can differentiate ourselves through our product/service offering, and our messaging.

What tasks will learners need to complete to achieve the project goal?

The final deliverables will include:

  • Identification of our current and future competitors that are focused on technologies to improve absorption.
  • The creation of a matrix identifying features shared across the companies and technologies and those that are different.
  • A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified.
About the company
  • https://foliumlabs.ca/
  • 2 - 10 employees
  • Marketing & advertising, Consumer goods & services, Hospital, health, wellness & medical

We are a Montreal-based biotechnology company focused on the development and commercialization of a proprietary delivery platform that provides enhanced bioavailability and targeted delivery of active ingredients in wellness formulations and nutraceutical products.