Mapping Future Business (Channels)
Project scope
Categories
Accounting Market research Operations Project management Product or service launchSkills
competitive analysis business consulting strategic analysis financial analysis market researchBusiness Challenge: Take a casual concept and make it attractive to a convenience biased consumer using a cost effective delivery model.
While there are numerous sources of data for demographics, population density, drive times and traffic patterns, little exists to pull this together, especially in real time. The objective is threefold:
1) Determine the factors that define the best location for off-premise sales.
2) Create a model that can test a location at a specific time for fit with respect to the determined model.
3) Use the model to determine best locations to build new sites for a brand.
About the company
Lone Star Texas Grill is a privately owned casual restaurant operating in Ontario Canada. With its roots in Ottawa, this 22 location chain's claim to fame is its' Fajitas. Lone Star uses the latest in technology to help support its well established Dine-In and growing Off-premise segments. A firm believer in a data-driven approach to its marketing and operations, it has never forgotten that people are at the heart of its success.
Portals
