SEO and Social Media Strategy
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Folium Labs is developing and marketing dietary supplements and natural health products. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our product line: dietary supplements to boost energy, brain, metabolism, immune system.
- A strategy document to outline:
- Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords. The participant is to review the current website and identify gaps in SEO best practices and analyze keywords with the best potential to increase site visits. Analysis of competitive websites in terms of traffic and keywords used.
- Social media requirements to increase the number of followers/likes and share
- Timely deployment of all our social media content to drive maximum traffic to our site. This will include blog posts development and placement, the use of the right keywords in the content across social media,
- Creating engaging content for prominent wellness websites, such as guest blogs.
- Working with tools and programs to monitor SEO progress, to schedule blog posts and social media posts for Folium consumer site.
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated
- What is the main goal for this project?
-
Folium Labs is developing and marketing dietary supplements and natural health products. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our product line: dietary supplements to boost energy, brain, metabolism, immune system.
- A strategy document to outline:
- Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords. The participant is to review the current website and identify gaps in SEO best practices and analyze keywords with the best potential to increase site visits. Analysis of competitive websites in terms of traffic and keywords used.
- Social media requirements to increase the number of followers/likes and share
- Timely deployment of all our social media content to drive maximum traffic to our site. This will include blog posts development and placement, the use of the right keywords in the content across social media,
- Creating engaging content for prominent wellness websites, such as guest blogs.
- Working with tools and programs to monitor SEO progress, to schedule blog posts and social media posts for Folium consumer site.
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
Folium Labs will provide 5 hours of mentorship and supervision to students.
About the company
- https://foliumlabs.ca/
- 2 - 10 employees
- Marketing & advertising, Consumer goods & services, Hospital, health, wellness & medical
We are a Montreal-based biotechnology company focused on the development and commercialization of a proprietary delivery platform that provides enhanced bioavailability and targeted delivery of active ingredients in wellness formulations and nutraceutical products.