Competitive Analysis - Curcumin Products
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are working on curcumin formulations to increase the absorption and bioavailability of this natural health ingredient in consumer products. We are looking for a competitive analysis report that would identify competitive technologies that exist to improve curcumin absorption and create more efficacious therapeutic products. Curcumin is known to have very poor absorption.
We will give you access to organizational assets to support this project such as brand collateral, and more.
Objective
We hope to gain a comprehensive understanding of the competitors in the curcumin formulations and how we can differentiate ourselves through our product/service offering, and our messaging.
- What tasks will learners need to complete to achieve the project goal?
-
The final deliverables will include:
- Identification of our current and future competitors that are focused on technologies to improve curcumin absorption.
- The creation of a matrix identifying features shared across the companies and technologies and those that are different.
- A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
- What is the main goal for this project?
-
Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are working on curcumin formulations to increase the absorption and bioavailability of this natural health ingredient in consumer products. We are looking for a competitive analysis report that would identify competitive technologies that exist to improve curcumin absorption and create more efficacious therapeutic products. Curcumin is known to have very poor absorption.
We will give you access to organizational assets to support this project such as brand collateral, and more.
Objective
We hope to gain a comprehensive understanding of the competitors in the curcumin formulations and how we can differentiate ourselves through our product/service offering, and our messaging.
- What tasks will learners need to complete to achieve the project goal?
-
The final deliverables will include:
- Identification of our current and future competitors that are focused on technologies to improve curcumin absorption.
- The creation of a matrix identifying features shared across the companies and technologies and those that are different.
- A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
- How will you support learners in completing the project?
-
Students will connect directly with the employer for mentorship and supervision throughout the project for at least 5 hours.
About the company
- https://foliumlabs.ca/
- 2 - 10 employees
- Marketing & advertising, Consumer goods & services, Hospital, health, wellness & medical
We are a Montreal-based biotechnology company focused on the development and commercialization of a proprietary delivery platform that provides enhanced bioavailability and targeted delivery of active ingredients in wellness formulations and nutraceutical products.