Blogging - Medicinal Benefits and Applications of Amaranth Oil
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Folium Labs has recently launched a new product online - a 30 ml dropper bottle with cold-pressed amaranth oil under brand LIVLI. We want to create a blog to strengthen our marketing and bring more awareness about the medicinal benefits of amaranth oil and its applications in wellness in wellness and cosmetics. Also, we would like to collaborate with students to create blog posts that drive more traffic to our website.
The students will conduct and learn the following digital advertising and e-commerce activities:
- Conduct keyword analysis utilizing online tools and optimize the blog posts for search engines. This includes using target keywords and naturally adding meta tags.
- Share your blog posts across your social media channels, email newsletters, and other marketing channels. Encourage our audience to share content, too.
- Encourage comments on blog posts and actively respond to them. Engage with our audience in discussions related to the content.
- Incorporate blog content into our email marketing strategy. Share new blog posts with our subscribers and provide them with additional insights or incentives to visit the blog.
- Consider guest blogging on industry-related websites or inviting guest bloggers to contribute to your blog.
- Use analytics tools like Google Analytics to track the performance of the blog posts. Monitor metrics like traffic, bounce rate, time on page, and conversion rates.
- Incorporate calls-to-action (CTAs) within your blog posts to guide readers to take desired actions, such as signing up for a newsletter or making a purchase.
This will involve several different steps for the students, including:
- Familiarizing themselves with our goals, target market, products, and services.
- Recommending topics for our blog posts.
- Drafting blog posts relevant to our business.
- Revising blog posts based on feedback.
Bonus steps in the process would also include:
- Recommending ways to market our blog.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our goals, target market, products and services
- Recommendation of blog post topics
- Drafts for relevant blog posts
- Revisions of blog posts
- Master online marketing tools
- Knowledge of Google Analytics model
- Search Engine Optimization tools and techniques.
Bonus steps would include:
- Recommending blog marketing strategies
Final deliverables should include
- Blog posts. Bibliography.
- What is the main goal for this project?
-
Folium Labs has recently launched a new product online - a 30 ml dropper bottle with cold-pressed amaranth oil under brand LIVLI. We want to create a blog to strengthen our marketing and bring more awareness about the medicinal benefits of amaranth oil and its applications in wellness in wellness and cosmetics. Also, we would like to collaborate with students to create blog posts that drive more traffic to our website.
The students will conduct and learn the following digital advertising and e-commerce activities:
- Conduct keyword analysis utilizing online tools and optimize the blog posts for search engines. This includes using target keywords and naturally adding meta tags.
- Share your blog posts across your social media channels, email newsletters, and other marketing channels. Encourage our audience to share content, too.
- Encourage comments on blog posts and actively respond to them. Engage with our audience in discussions related to the content.
- Incorporate blog content into our email marketing strategy. Share new blog posts with our subscribers and provide them with additional insights or incentives to visit the blog.
- Consider guest blogging on industry-related websites or inviting guest bloggers to contribute to your blog.
- Use analytics tools like Google Analytics to track the performance of the blog posts. Monitor metrics like traffic, bounce rate, time on page, and conversion rates.
- Incorporate calls-to-action (CTAs) within your blog posts to guide readers to take desired actions, such as signing up for a newsletter or making a purchase.
This will involve several different steps for the students, including:
- Familiarizing themselves with our goals, target market, products, and services.
- Recommending topics for our blog posts.
- Drafting blog posts relevant to our business.
- Revising blog posts based on feedback.
Bonus steps in the process would also include:
- Recommending ways to market our blog.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our goals, target market, products and services
- Recommendation of blog post topics
- Drafts for relevant blog posts
- Revisions of blog posts
- Master online marketing tools
- Knowledge of Google Analytics model
- Search Engine Optimization tools and techniques.
Bonus steps would include:
- Recommending blog marketing strategies
Final deliverables should include
- Blog posts. Bibliography.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our goals, target market, products and services
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://foliumlabs.ca/
- 2 - 10 employees
- Marketing & advertising, Consumer goods & services, Hospital, health, wellness & medical
We are a Montreal-based biotechnology company focused on the development and commercialization of a proprietary delivery platform that provides enhanced bioavailability and targeted delivery of active ingredients in wellness formulations and nutraceutical products.
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