This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

As a result of changing consumer expectations, organizations are being drawn into supporting or not supporting movements for political, environmental and social change based on the perception of the organization’s brand with consumers. Given the reputational risk involved with being on the “wrong side” of a movement or issue for social change, organizations are increasingly in need of understanding the foundations, theories, and stages of social, environmental and political movements. This project will involve 8-10 students registered in a political studies course dealing with the international economic system, global economic development, international relations issues such as population growth, environmental problems, disparities of wealth and resources, civic activism, the struggle for and against globalization, and advocacy.

In this project, students will prepare financial statements for your business, giving them a learning opportunity and providing you with an opportunity to assess talent for your hiring pipeline. For this opportunity, we are seeking companies that have one service rather than sales, as it will be more simple to prepare the financial statements.

This semester students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.