Based on your organizational goals, student teams (3-4 students per team, or "agency") will develop a strategically focused integrated marketing communications campaign for your brand, utilizing effective communication strategies, informed by secondary market research. The company ("client") will work with student teams and the instructor throughout a 14-week semester from September 2024 until December 2024. Teams will present their communication campaign ideas to the company at the end of the project in an agency pitch format.

Students analyze an Industry Partner’s environment and existing business plan and subsequently develop an evolved and relevant comprehensive business and operational plan for the organization, through the application of theoretical and applied learning gained throughout the program.What are the benefits to the client?Fresh new ideas and perspectivesEnthusiastic team of students working on your project, advised by experienced facultyLow-cost exploration of new business ideasExplore products or services that are outside of your organization's current business planConnect with Sheridan College academic communityStudents will provide approximately 160 hours of work, without financial payment dedicated to solving your problem During the fifteen-week semester, partners should allow for six class visits, over two hours, in addition to 20hrs of assignment reading, review and student offline questions. It is estimated that for every partner hour invested, the return is x20 free student hrs.

Students analyze an Industry Partner’s environment and existing business plan and subsequently develop an evolved and relevant comprehensive business and operational plan for the organization, through the application of theoretical and applied learning gained throughout the program.What are the benefits to the client?Fresh new ideas and perspectivesEnthusiastic team of students working on your project, advised by experienced facultyLow-cost exploration of new business ideasExplore products or services that are outside of your organization's current business planConnect with Sheridan College academic communityStudents will provide approximately 160 hours of work, without financial payment dedicated to solving your problem During the fifteen-week semester, partners should allow for six class visits, over two hours, in addition to 20hrs of assignment reading, review and student offline questions. It is estimated that for every partner hour invested, the return is x20 free student hrs.

Students analyze an Industry Partner’s environment and existing business plan and subsequently develop an evolved and relevant comprehensive business and operational plan for the organization, through the application of theoretical and applied learning gained throughout the program.What are the benefits to the client?Fresh new ideas and perspectivesEnthusiastic team of students working on your project, advised by experienced facultyLow-cost exploration of new business ideasExplore products or services that are outside of your organization's current business planConnect with Sheridan College academic communityStudents will provide approximately 160 hours of work, without financial payment dedicated to solving your problem During the fifteen-week semester, partners should allow for six class visits, over two hours, in addition to 20hrs of assignment reading, review and student offline questions. It is estimated that for every partner hour invested, the return is x20 free student hrs.