Consider enlisting University of Lethbridge students as learner-consultants through a project-based program! The realm of Project Management, concerning matters of Indigenous significance, extends well beyond mere 'execution management.' In Aboriginal communities and among those engaged with Indigenous groups, the role of a Project Management Officer is growing in significance. In Aboriginal communities, this role differs greatly from its Western counterpart. Indigenous Project Management (IPM) goes beyond conventional approaches, incorporating Indigenous worldviews. For Aboriginal businesses or those working with them, Project Management merges Indigenous perspectives and seeks non-standard solutions. Practitioners of Indigenous Project Management must understand standard methods while championing truly Indigenous projects.

A group of student-consultants will use an iterative process to research, analyze, and then develop your workable advertising plan, specific to small/medium corporations and their goals, objectives, and budget.

Evaluating the nature of the relationship between the business and the community, and assess the areas of improvement that could help the organization's bottom line while addressing the stakeholders' interests and concerns.

Do you have a marketing research question requiring further research and analysis? Guided by your organizational objectives, student-researchers working in small groups will gather and analyze data in order to provide you with key insights and strategic recommendations. Student researchers will bring together their knowledge on the design of research studies, collection of data, analysis of data, and reporting of findings to develop an actionable report for your organization.