Website and Content Creation for Start-up Sports Nutrition Company

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: [ Be sure to include details about your organization’s culture to sum up why a student would love to work with you/N’oubliez pas d’ajouter des détails sur la culture de votre organisation pour résumer pourquoi un étudiant voudrait collaborer avec vous.] Humane Gains is a health and fitness nutrition supplement start-up company. We are family-owned and our mission is to help people reach their health and fitness goals while supporting and promoting the ethical treatment of animals via ethically sourced nutrition supplements. Any animal-derived ingredient that is found within our nutrition supplements will be sourced from humane certified farms and suppliers and our products will boast a third party humane certification on the product labels. We are seeking eager, motivated students to help us develop content for our website, social media and lead magnets (ie, recipe compilation, blog posts, written articles, videos, how-to one-pagers, etc) in the topics of health, fitness, protein supplementation, ethical eating, and animal welfare education. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Developing blog posts and short, written articles in the aforementioned topic areas Developing a ~20 5-star protein powder recipe compilation e-book/PDF Smaller project activities as time allows may include: finding/creating memes with the aforementioned topics, assisting staff in designing challenges, finding creating motivational memes, etc. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Blog/article writing (English) Content creator Possible video content (if skillsets of students support) FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Recipe compilation e-book/PDF consisting of ~20 existing 5-star recipes with protein powder Blog/article posts (1000-1500 words) around specific topics within the aforementioned topic areas (specific blog post topics to be provided by the project mentor (possible blog topic options may also be discussed/brainstormed with mentor and student) Compilation/development of motivational memes, or memes related to the aforementioned topic areas. WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 2

Humane Gains - Market Research

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Humane Gains is a health and fitness nutrition supplement start-up company. We are family-owned and our mission is to help people reach their health and fitness goals while supporting and promoting the ethical treatment of animals via ethically sourced nutrition supplements. Any animal-derived ingredient that is found within our nutrition supplements will be sourced from Certified Humane farms and suppliers; our customers can rest assured we are compliant with Certified Humane standards as our products will have earned the Certified Humane logo which will proudly be displayed on our product labels and is the very foundation to our brand's existence. We are seeking eager, motivated students who align with our values for ethical nutrition, and who are excited to be a part of a start-up fitness nutrition supplement company about to make waves in the industry in a currently untapped opportunity. Our journey will involve multiple, interconnected projects with the first project focusing on market research: identifying and analyzing the competition and current trends in the industry, getting clarity on who our ideal clients are, what their pain points are, where and how we can best communicate with them, obtain details about their current buying habits and how our company can over-deliver on serving their needs on the customer journey. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 1-2 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Development of an ideal customer profile/buyer persona, including where the ideal customers are most accessible, present and engaged for marketing purposes Recruit, facilitate/engage, compile and analyze information gathered from focus group(s) and/or survey(s) that serve to connect with, understand and gather information on our ideal customer pain points and their current buying trends Development of competitor profiles and industry trends Complete a SWOT analysis IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Research and report writing (templates available) Excellent communication skills so as to effectively connect and communicate with our target audience FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: SWOT analysis Report or presentation on the findings from the activities described above PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jayme MacLellan and Brittany MacLellan

Humane Gains - Website and Content Creation

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Creating Content for Online Presence: Humane Gains is a health and fitness nutrition supplement start-up company. We are family-owned and our mission is to help people reach their health and fitness goals while supporting and promoting the ethical treatment of animals via ethically sourced nutrition supplements. Any animal-derived ingredient that is found within our nutrition supplements will be sourced from Certified Humane farms and suppliers; our customers can rest assured we are compliant with Certified Humane standards as our products will have earned the Certified Humane logo which will proudly be displayed on our product labels and is the very foundation to our brand's existence. We are seeking eager, motivated students who align with our values for ethical nutrition, and who are excited to be a part of a start-up fitness nutrition supplement company about to make waves in the industry in a currently untapped opportunity. Our journey will involve multiple, interconnected projects with the first project focusing on market research: identifying and analyzing the competition and current trends in the industry, getting clarity on who our ideal clients are, what their pain points are, where and how we can best communicate with them, obtain details about their current buying habits and how our company can over-deliver on serving their needs on the customer journey. The current project will use the findings from market research to develop and source content that serves and appeals to the target audience identified that can be saved for posts throughout the upcoming months on our social media platforms (Instagram, Facebook, YouTube) and on our website. (Website development also included in this project- template currently available). HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: - The development of an optimized webpage using a “drag and drop” website building platform (ie, Wix) -Content development/recruitment for the webpage that is appropriate and helpful for our target audience (target audience(s) currently being defined via a market research project). -Content development/recruitment to be catalogued for use in our social media platforms and website. Content topics will include but may not be limited to: Motivation, recipes, workout/fitness tips, funny fitness/nutrition content, animal welfare success stories, information from Certified Humane that will assist the audience to find and shop for other Certified Humane products. The content will be saved for use in social media engagement throughout the upcoming months, unlimited content can be developed for this future use. Content can be a mix of original content and sourced content that can be shared to our page. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Webpage development Content creation/sourcing FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Completed Webpage using the template provided Content created and sourced that relates to the aforementioned topics. Content to be saved/organized according to topic with links/references to author's site for any content that is not original. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jayme and Brittany MacLellan