Curated Content for Premium Events Marketing Campaign

Premium Events & Design is preparing to launch a new marketing campaign aimed at showcasing its innovative event planning services. The company seeks to engage potential clients through compelling and cohesive content that highlights its unique offerings. The project involves editing and curating existing content to ensure it aligns with the campaign's objectives and resonates with the target audience. Learners will apply their knowledge of marketing principles and content creation to refine and organize materials, ensuring consistency in tone, style, and messaging. The goal is to produce a polished set of marketing materials that effectively communicate the brand's value proposition and attract new clients. Tasks will include, sifting through existing content, selecting appropriate visuals, editing photos and video, and ensuring all materials meet the company's branding guidelines.

Brand Identity and Social Listening Project

The main goal for the project is to help interns learn about the brand's identity and how it aligns with its customer segments, as well as to conduct social listening to understand the behaviors and language of the ideal client. This will support the development of a brand guide, personal brand shoot, or digital marketing strategy for Premium Events & Design. This will involve several different steps for the interns, including: - Learning about the brand's beliefs and ideologies and how they align with customer segments. - Understanding the language and desires of ideal clients and how the company offers valuable solutions. - Conducting social listening to learn familiar behaviors, language, and artifacts of the ideal client. - Practicing effective and cognitive empathy to understand how clients make meaning of their experiences and express their beliefs/ideologies. - Supporting the development of a brand guide, personal brand shoot, or digital marketing strategy.

Luxury Branding and Design Project

The main goal for the project is to rebrand Premium Events & Design to reflect an aspirational, ultra luxury destination wedding planning brand. The student chosen will dedicate time to research and understand the beliefs and values of a luxury client, study their consumer behavior, and research how luxury brands attract affluent clients through their branding. With the understanding of the brand and the principles adopted by world-renowned luxury brands, the student will develop brand assets including a logo, brand and style guideline package, email signature, social media banners and profile image, a favicon, and letterhead.

Branding and Website Design Project

The main goal for the project is to develop a new brand for a pilot event project. The student will develop brand assets including a logo, style guide, email signature, favicon and landing page. The landing page UX/UI design is 80% complete and will need to be updated to reflect the newly developed branding guidelines and brought online.