The main goal for the project is to develop a new brand for a pilot event project. The student will develop brand assets including a logo, style guide, email signature, favicon and landing page. The landing page UX/UI design is 80% complete and will need to be updated to reflect the newly developed branding guidelines and brought online.

Tasks for learners to complete to achieve the project goal include:

- Reviewing and understanding the beliefs and values of an aspirational luxury client

- Learning consumer behaviour of identified customer segments

- Developing a stacked, horizontal, and inverted logo for Premium Events & Design

- Creating a style guide

- Designing an email signature

- Implementing a UX/UI landing page web design

- Creating a favicon

Students will collaborate with the owner on Basecamp, where project tasks will be organized. All communication will take place within Basecamp and students are welcome to ask unlimited questions to ensure they are properly guided and set up for success.