Email Marketing Plan for Artnbuff

The main goal of the project is to kickstart email marketing for Artnbuff Platform by cleaning up, enriching, and segmenting the current email list, obtaining opt-ins from recipients, and planning and designing content for a monthly newsletter. This will involve several different steps for the students, including: - Email list cleanup and segmentation Analyzing the current email list. Removing invalid email addresses Enriching with demographic data from internal and external sources. Segmenting the contact list. - Developing a strategy to obtain double opt-ins from the recipients. - Planning and designing content for a monthly newsletter that aligns with the company's mission and vision.

SEO and Social Media Strategy

Our company is looking for social media marketing wizards who can help us drive more traffic and improve SEO positioning of our eCommerce platform. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our eCommerce platform appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Yoast SEO, WooCommerce.