The main goal of the project is to kickstart email marketing for Artnbuff Platform by cleaning up, enriching, and segmenting the current email list, obtaining opt-ins from recipients, and planning and designing content for a monthly newsletter.

This will involve several different steps for the students, including:

- Email list cleanup and segmentation

• Analyzing the current email list.
• Removing invalid email addresses
• Enriching with demographic data from internal and external sources. Segmenting the contact list.

- Developing a strategy to obtain double opt-ins from the recipients.

- Planning and designing content for a monthly newsletter that aligns with the company's mission and vision.

By the end of the project, students should complete the following list of activities:

- A cleaned up and segmented email list with a strategy to obtain opt-ins.

- A well-designed and planned monthly newsletter template.

Final deliverables:

- A comprehensive report detailing the process of cleaning up the email list, obtaining opt-ins, and planning and designing the content for the newsletter and targeted content for artists.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our goals, target market, products and services
• Input on choices, problems, or anything else the students might encounter.