SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Develop, implement and manage our social media strategy Define most important social media KPIs Manage and oversee social media content Measure the success of every social media campaig Stay up to date with latest social media best practices and technologies Use social media marketing tools such as Buffer Attend educational conferences Work with copywriters and designers to ensure content is informative and appealing Collaborate with Marketing, Sales and Product Development teams Monitor SEO and user engagement and suggest content optimization We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to : Become the number digital platform for Black entrepreneurs This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Brand Identity and Graphic Design

Positions available: 2 Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Logo and/or Name Proposal that highlights brand awareness and brand positioning A branding guide Create and design various materials for print and digital collateral Ensure projects are completed with high quality and on schedule Establish creative direction for the company as well as brand guidelines Prioritize and manage multiple projects within design specifications and budget restrictions Perform retouching and manipulation of images Work with a wide range of media and use graphic design software We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Strategic Prospecting Plan

Positions available: 2 To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Marketing Intern

Positions available: 2 We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. Based on our goals, we are looking for the student to work on the following: Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site Social Media Management: overseeing different channels that we own and keeping them up-to-date Content Development SEO Other marketing-related tasks