Strategic Prospecting Plan
Project scope
Categories
Market research Operations Product or service launch Marketing strategySkills
target market sales prospecting sales researchPositions available: 2
To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.
The project may include, but is not limited to:
- Identifying new potential accounts that align with our current customer base.
- Compiling relevant market information.
- Building a customizable outreach script.
- Creating a simple tracking framework, including metrics, for measuring outreach success.
The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
This role reports to the VP of Partnerships.
About the company
The National Black Chamber of Commerce® is dedicated to economically empowering and sustaining African American communities through entrepreneurship and capitalistic activity within the United States and via interaction with the Black Diaspora.
The National Black Chamber of Commerce® was incorporated in Washington, DC in March 1993.
The NBCC is a nonprofit, nonpartisan, nonsectarian organization dedicated to the economic empowerment of African American communities. 140 affiliated chapters are locally based throughout the nation as well as international affiliate chapters based in Bahamas, Brazil, Colombia, Ghana, Kenya, France, Botswana, Cameroon and Jamaica and businesses as well as individuals who may have chosen to be direct members with the national office.
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