SEO and Social Media Strategy for The Spot
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar (to include videos, posts for Facebook and Instagram) Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
Website Page Creation
Our company has been serving thousands of customers for six year. However, our current website is outdated and requires updating due to us moving to new premises and offering different services. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website Design work Our website is https://thespotlaundry.com/
Crowd Funding and Grant Writing Campaign for Non Profit Laundromat
The main goal of this project is to create, market and manage a crowd funding and grant writing campaign to help build out our non profit laundromat in the remote community of Squamish. We need to raise funds to develop a new location and provide access to showers, washrooms and laundry facilities to the vulnerable and low-income residents of the community. The tasks that learners will need to complete to achieve the project goal include: - Researching and identifying potential funding sources. - Developing a comprehensive grant writing and crowd funding strategy. - Creating a budget for the project. - Developing a marketing plan to promote the project. - Creating a website to promote the project. - Writing grant applications and crowd funding campaigns - launch the online campaign. - Managing the fundraising process. - Tracking and reporting on the progress of the project.
Non-Profit Laundromat and Showers Expansion Project
The main goal of this project is to help expand upon the business plan and funding strategy for creating a non profit laundromat and showers in the remote community of Squamish. This will involve several different steps for the students, including: - Researching and understanding the current needs of the community and the current services offered by The Spot Laundromat. - Developing a comprehensive business plan for the non-profit arm of The Spot Laundromat. - Identifying potential sources of funding and creating a strategy for applying for grants and other sources of funding. (this will supplied by another group) - Creating a budget for the project and identifying potential areas for cost savings. - Developing a marketing and outreach plan to promote the project and increase awareness of the services offered.
Save The Spot Laundromat Campaign
The main goal of this project is to assist in running a campaign to lobby to keep the only coin operated laundromat in Squamish open. This would include lobbying various levels of Government, reaching out to private landlords, dealing with the Squamish Nation, and raising awareness of the importance of access to washing facilities as a basic human right.