fairechild - Social Media Marketing Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Tabitha Osler was inspired to create Fairechild after working in the fashion industry and recognizing an urgent need for sustainable change. As a mother herself, and believer in the power of outdoor play, she created the outerwear brand with the hope that children can play outside all day, whatever the weather. Fairechild’s popularity continues to grow as it’s been featured in publications like Martha Stewart Living and Maire Claire, and most recently, the winner of the Fedex Small Business Grant award and Milk Magazine Green award. We are looking for a student intern to help us story build for future marketing campaigns, do some graphic design and copy writing. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Story build around brand awareness Content creation, batching instagram posts with captions Write copy for newsletters and blog posts and add graphics IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Be creative Be a story teller Have great verbal and written communication Align with our brand Have graphic design skills ie: Adobe Photoshop, Illustrator and InDesign Have an excellent understanding of social media platforms FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Create batches for Instagram posts with captions Website content (blog posts, newsletters, including graphics) Story telling around brand values

fairechild - Manufacturing Research Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Tabitha Osler was inspired to create Fairechild after working in the fashion industry and recognizing an urgent need for sustainable change. As a mother herself, and believer in the power of outdoor play, she created the outerwear brand with the hope that children can play outside all day, whatever the weather. Fairechild’s popularity continues to grow as it’s been featured in publications like Martha Stewart Living and Maire Claire, and most recently, the winner of the Fedex Small Business Grant award and Milk Magazine Green award. We are looking for a student intern to help us research manufacturing opportunities and local retail space options and then present it to the CEO and GM of fairechild. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Research duty and tax fees for importing children's wear to Canada from various countries Research and communicate with manufacturer's to obtain cost quotations and other variables within fairechild's criteria Create a report outlining information including taxes and duties, cost etc. including contacts for manufacturer's being presented Research local commercial real estate for retail space that will accommodate fairechild's needs and present to the CEO and GM with a cost analysis breakdown of expenses related to the available spaces and why the location/neighbourhood is an optimal choice IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Be curious Be detailed Have great verbal and written communication Align with our brand values and vision Have an understanding of the local HRM area Have excellent research and presentation skills FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Create a report with cost analysis of potential manufacturers that meet fairechild's criteria Create a report with cost analysis of local retail space and area's that would be an optimal choice for fairechild Present both reports to the CEO & GM