Webpage and Form for Publishing House
We want students to help us develop a webpage for the audiobooks section of our website. We want to create a submission form for authors that will be used on our end to create a cost estimate. We need students capable of web design and interactive form creation, and would love students who can generate ideas for best practice. The main tasks we’d like students to help us with are the following:Design a webpage off of and linking to our main site for audiobooks.Create a submission form that will send back to the backend of our main page. In your experience, what is the best web design for this tool? Is there anything specific we should avoid or use?**Additionally** ideas for the eventual development of an app for our company are appreciated!
Virtual Internship Opportunity: Poetry
Wisdom House Books Wisdom House Books is seeking a summer intern who will assist the editorial and PR/marketing team on a newly formed poetry and art project, Nocturnus, at our independent press with the poetry and art submissions and promotional efforts of the division. This project will allow you to gain hands-on experience with editing and reviewing poetry and art submissions and will enable you to showcase creative and marketing skills in the literary and independent book publishing industry. We are looking for someone who can collaborate well with a team but who can also work independently. An ideal candidate would be someone who has an English/literature, art, or communications degree background or another related area of study, is well versed in social media, and has critical thinking skills. The project calls for the following responsibilities: ● Strengthening the social media presence of Nocturnus on Instagram, Facebook, and Twitter. ● Evaluating poetry and art submissions under the close guidance of the editorial and design team. ● General research into poetry presses. ● Creating form letters and other materials for promotional efforts. Please reach out to will@wisdomhousebooks.com or lauren@wisdomhousebooks.com if interested.About Wisdom House Books Wisdom House Books is an all-in-one, family-owned publishing boutique founded in Chapel Hill, North Carolina. We handle many design, editorial, and marketing tasks, including editing unpublished manuscripts, designing book covers and interior text layout, and coordinator the publicity and marketing efforts. We handle a range of titles, anywhere from mystery and romance to biographies, memoirs, and children’s books. Nocturnus is the recently formed poetry and art division at Wisdom House Books dedicated to giving new and upcoming poets and artists a platform to share their work. https://www.nocturnuspoetry.com
Digital Marketing Strategy for Publishing House
We want students to help us develop a digital marketing strategy to grow and engage our target market. We want to maintain a cohesive social media theme and modern look across all platforms. WHB is currently on Facebook and limitedly on Instagram, but we'd like to explore different channels and options for engaging a wider audience -such as IG reels and Tiktok. Analytics of post reach and audience engagement is important. The main questions we’d like students to help us answer are the following:What social media channels should we utilize? Why?How can we best engage our audience and new readers? How can we further develop our presence on social media?
Digital Marketing Strategy Intern for Publishing House
We want an intern to help us establish and implement a digital marketing strategy. Our intern would create a social media plan based on market research as well as mock posts. He or she will fine-tune the content after the approval process and post to our social media outlets. We need an intern who can engage with our followers, develop ideas and be a critical thinker. We want to grow and engage our target market. A cohesive social media theme and modern look across all platforms is key. WHB is currently on Facebook and limitedly on Instagram, but we'd like to explore different channels and options for engaging a wider audience -such as IG reels and Tiktok (Booktok). The main tasks for an intern are the following:Research the best plan of action for our social media platforms Fine-tune and post content on social mediaEngage with WHB audience and share ideas with us (WHB team) on how to further engage/modernize Seek WHB team approval for posts and campaigns
Virtual Internship Opportunity: Public Relations
Wisdom House Books is accepting applications for 1-3 students to join us this spring for a virtual internship opportunity.The Wisdom House Books PR and marketing intern will assist the senior and assistant publicist with promotional efforts of forthcoming and recently published titles. It will allow the intern to showcase his/her creative problem-solving skills in a professional environment and introduce him/her to the day-to-day responsibilities of a publishing company and PR/marketing firm. We are looking for someone who's comfortable communicating and collaborating, but who can also work independently without being micro-managed. Strong critical thinking skills are key, and they should be willing to apply their skills to a broad range of tasks.The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for forthcoming and recently published titles.Public Relations - Develop and implement a PR strategy; create collateral, including press releases, query letters, campaigns, and marketing plans.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic, optimize the customer journey; increase inbound leads.Strategic Social Media Marketing - Conduct an audit of our/our author's current social media presence and/or other current communication channels(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; create social media and blog posts.This project will require the following responsibilities:Strengthening the social media presence of Wisdom House Books and its authors on Facebook, Twitter, Instagram, Goodreads, and Amazon.Planning and writing blog posts and publicity efforts for individual authors.Prioritizing and scheduling marketing tasks.Drafting press releases, pitches and incorporating feedback.Drafting query letters booksellers, press, media, and social media influencers.Utilizing PR software such as Cision for research.Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our author's presence and increase the sales of their book.Public Relations - For the student(s) to help us effectively communicate our author's narrative and mission to a niche audience.SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines for the author's social media and our own.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more clients, and effectively promote our publishing house through compelling content.We will plan to communicate with our virtual intern(s) using these communication tools: Email, Microsoft Teams, Phone, and Zoom.Primary contact: Clara Jackson, Owner and Director of Public Relations at Wisdom House Books
Digital Marketing Strategy for Publishing House
We want students to help us develop a digital marketing strategy to grow and engage our target market. We want to maintain a cohesive social media theme and modern look across all platforms. WHB is currently on Facebook and limitedly on Instagram, but we'd like to explore different channels and options for engaging a wider audience -such as IG reels and Tiktok. Analytics of post reach and audience engagement is important. The main questions we’d like students to help us answer are the following:What social media channels should we utilize? Why?How can we best engage our audience and new readers? How can we further develop our presence on social media?