Digital Marketing Strategy Intern for Publishing House

Closed
Wisdom House Books
Chapel Hill, North Carolina, United States
Carlee Frank
Publicist
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Market research Marketing strategy Media
Skills
target market social media critical thinking social media planning tiktok digital marketing market research research
Project scope
What is the main goal for this project?

We want an intern to help us establish and implement a digital marketing strategy. Our intern would create a social media plan based on market research as well as mock posts. He or she will fine-tune the content after the approval process and post to our social media outlets. We need an intern who can engage with our followers, develop ideas and be a critical thinker.

We want to grow and engage our target market. A cohesive social media theme and modern look across all platforms is key. WHB is currently on Facebook and limitedly on Instagram, but we'd like to explore different channels and options for engaging a wider audience -such as IG reels and Tiktok (Booktok).

The main tasks for an intern are the following:

  • Research the best plan of action for our social media platforms
  • Fine-tune and post content on social media
  • Engage with WHB audience and share ideas with us (WHB team) on how to further engage/modernize
  • Seek WHB team approval for posts and campaigns
About the company

Wisdom House Books is a Publishing BoutiqueTM, offering all the advantages of alternative publishing while maintaining a standard of the highest quality production and design. Our mission is to produce quality books that make a positive difference in the world. Whether you have an inspiring personal story of social justice, a spiritual message, a new method for academic success, or would like to publish a book of poetry, we will personally and professionally guide you and your book through the publishing process with care and integrity.