![Gabby Samson](/assets/covers/user/1-min-815f6d19c2df19425b9271e6803327054cf56e259c7e993e2a61410773e87ef7.jpg)
![Gabby Samson](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/learner/64008/avatar/large-42d12c39-ef01-4442-8e71-06ac1447f67a.jpeg)
![Gabby Samson](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/learner/64008/avatar/small-42d12c39-ef01-4442-8e71-06ac1447f67a.jpeg)
- Location
- Toronto, Ontario, Canada
- Bio
-
I am an innovative fourth-year Creative Industries student with exceptional team-building skills and a passion for creative projects. I am friendly and enjoy working with others but am also highly driven to work independently. In addition to my skills, I have relevant professional exposure as a fitness instructor. As of summer 2024, I have completed over fifteen Level UP projects involving public relations, social media, grant research, content/blog writing, SEO research, graphic design, video editing, and more! I am very familiar with the Level UP platform and will be an asset to companies looking for an experienced student willing to learn more.
- Resume
- Gabby Samson Resume.pdf
- Portals
-
-
Vancouver, British Columbia, Canada
-
Toronto, Ontario, Canada
-
- Categories
- Communications Public relations Event planning Social media marketing Media
Skills
Socials
Achievements
![](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/achievement/112/avatar/medium-64102f9eb95838d29b438a953dcfc832.png)
![](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/achievement/82/avatar/medium-339ff876d946ca4c9c93483027dafa0a.png)
![](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/achievement/89/avatar/medium-d15a8cf69ff74ab9828b738adf5767e6.png)
Latest feedback
![Daniel Cole](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/employer/59062/avatar/xsmall-fe6bd7c2f91f0a06741e56f31665bd44.jpeg)
Individual endorsement
Gabby excels at every assignment she's given. She needs very little initial direction and takes the assignment at hand and makes it her own with her creativity, drive and pride in her work.
Team feedback
![Riipen Level UP π](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/838/avatar/xsmall-da705c35-8161-41e7-91bb-ca3918f2d0c3.png)
![Pay What You Can Peer Support - PWYCPS](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/9277/avatar/xsmall-dcf53442-6625-4ec4-abae-5d098e1cd2b3.png)
Team feedback
![Riipen Level UP π](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/838/avatar/xsmall-da705c35-8161-41e7-91bb-ca3918f2d0c3.png)
![Lotus Addiction Therapy Inc](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/21854/avatar/xsmall-9ace26cc-d87d-46c5-9e08-832aaed9c894.png)
![Mariana Santos](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/employer/140428/avatar/xsmall-ee275dbe-ed2f-4d4a-af52-078242ae5f45.jpeg)
Team feedback
![Riipen Level UP π](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/838/avatar/xsmall-da705c35-8161-41e7-91bb-ca3918f2d0c3.png)
![Brazily Fitness Inc.](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/21361/avatar/xsmall-2fe9e707-0a0a-4cb6-a2ae-36dd40271a61.png)
Recent projects
![Alpha Woman Co.](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/8910/avatar/small-59aa5e31-bb04-4b83-9125-a89ad50eaa3f.png)
Reporter - Black Woman Leadership
Positions available: 4We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Alpha Woman is a media company that helps Alpha Women step into their power and live their best lives physically, mentally, professionally and financially. We are seeking to comprehensively cover how Black women are rising up to combat systemic racism and biases, to launch their own businesses and attain leadership positions. We are looking to engage with great content creators who are passionate about shining the light on incredible Black women and have an interest in creating content in the form of written content, video, audio content, special newsletter series, or a combination of the aforementioned.To accomplish this, we expect the student(s) will:Assist in articulating an editorial strategy and calendar; responsible for assigned content creation aligned with strategyWrite blog articles, email newsletters/sequences and other content pieces on assigned topicsPublish their work on the Alpha Woman Wordpress CMS (training will be provided)Be a strong interviewer - much of our content is interview based Possess strong research and communication skills as well as the ability to put together a journalistic piece based upon the 5 "w"sBring ideas for Alpha Woman coverage of Black women leaders to the tableUltimately, you will be working on editorial content creation for our organization, including interviews, researched articles, and potentially podcast or video series depending on the abilities of the student. This student will have a byline on Alpha Woman and will create a portfolio of work for their resume. Students will also become part of the Young Alpha Intern cohort, with Interns from around the world as alumni. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent interview, writing and video skills would be the ideal candidate for this project.
![The Teacher App](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/14720/avatar/small-5b223580-a49d-4420-8e60-2478db3ce580.jpeg)
Content Creation/Writing Project
We would love some extra support for our External Communications team to write and submit proposals for various funding opportunities. We are hoping to have government and schools invest in our service and would appreciate expert advice and insight to help us win over the hearts of those who can help sustain our vision and mission! You would be responsible for coming up with grant proposals (writing) for various partner organizations and government funding opportunities and you will be able to reach out to them personally on behalf of our organization. There is no minimum or maximum number of proposals you can work on, as the process will mostly be the same for each proposal. We hope you can work towards a successful grant submission throughout the course of the project. This project will include:Finding potential sponsors and funding opportunities that are a good fit for our vision and needsResearch, plan, write, edit, and revise a persuasive proposal narrative, using a template of the some we've already producedUse creative ideas to improve the clarity and persuasiveness of our company's grant proposal writingResearch into other grant opportunities in line with our needs and goalsReach out to sponsors and apply for grantsResourcesWe will be available to share resources like free workshops for grant writing, opportunities to talk to mentors/advisors, and our CEO is always on call for any/every need.
![Twelverays](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/11062/avatar/small-c6b691b2-86e4-4969-9752-830e566e2672.png)
πDigital Marketing - Blog Writer
Number of individual students required: 4Short Desc:As part of LEVEL UP: Multidisciplinary Projects, we will like 4 students to help create 16 blogs (4 blogs /student).The total max hours will be 80 hrs per student, paid by LEVEL UP: Multidisciplinary Projects program.Detailed Desc: We are looking for 4 students to help us write 4 blogs/students on topics we are going to give you.Each student will be assigned 4 blogs to write. The processes will require the student to:research the blog topic, find the right keywords for SEO purposes. We will teach you how to do that.Find the right images for the blog topic.Write the SEO optimized (we will teach) blogs that is 1300 words. Then, we will test for plagiarism Upload it to our website.
![Pay What You Can Peer Support - PWYCPS](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/9277/avatar/small-dcf53442-6625-4ec4-abae-5d098e1cd2b3.png)
Digital Content Creation- 5 Students Needed
Positions available: 5We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our team is looking for someone who can help us drive more traffic and get on more platforms, forums, directories, etc. The primary project requirements involve a list of activities focusing on our first 5 topics on our siteTo accomplish this, we expect the student(s) will:Write blog articles, email newsletters/sequences and other content pieces on assigned topicsAssist with a social media video launch to promote our organizationEvaluate recent successful user-generated campaigns, preferably in our sectorIdentify media outlets that are most beneficial to share our story Objectives/Goals:Join Facebook Forums and mention the siteJoin Reddit Forums and mention the siteJoin Mental Health Chat Rooms/Support Group Forums and mention the siteTweet and Post on Instagram once per week focusing on one of these 5 topicsContact newspapers and TV stations and tell them what we're doingHelp Find and Apply for GrantsHelp Find and Apply to Get on DirectoriesUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.The goal is to get more people hearing about the site and ultimately signing up for sessionsIf you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing and video skills would be the ideal candidate for this project.
Work experience
Social Media Coordinator
Toronto Metropolitan University (f.k.a. Ryerson)
Toronto, Ontario, Canada
October 10 - March 30
Created weekly posts for Instagram, Facebook, TikTok and Twitter to promote events and important deadlines for students in the School of Creative Industries.
Blog Writer
Desserts App
August 1 - August 31
Wrote four blogs for The Desserts App spotlighting dessert trends and local businesses in Toronto. Designed graphics and branding assets for each blog.
Graphic Designer
Local Grown Salads
August 1 - August 31
Assisted with slide decks and designed graphics for business presentations and pitches.
Social Media Contractor
Lyons Digital Marketing
March 28 - September 5
Works as a contractor for digital marketing agency Lyons Digital Marketing. Writes captions and creates graphics for two clients centered around mental health, pregnancy, parenting, and entrepreneurship.
Content Creator/Video Editor
Alpha Woman Co. (Riipen)
February 15 - April 12
For my fourth project with Alpha Woman, I wrote more articles centred around cannabis, Pride Month, and Black Women in leadership positions. I also wrote, created and edited a video about the history of anti-Black racism and cannabis laws in the United States.
Content Creator and Grant Research
The Teacher App (Riipen)
February 1 - April 1
Researched potential grants for the organization and created an outreach strategy. Shifted focus to blog writing and wrote five articles in five weeks with extensive research and accompanying graphics for the website.
Equity Service Centre Coordinator
Toronto Metropolitan Student's Union (f.k.a. Ryerson)
Toronto, Ontario, Canada
June 21 - August 29
Worked for the SHIFT Centre in the Equity Service Centre to provide students with mental health support. Planned and hosted events and initiatives for students at Toronto Metropolitan University. Created social media campaigns and graphics for the mental health center.
Social Media Specialist
Quantum Identity Group (Riipen)
May 31 - July 30
Researched, designed and executed a social media strategy for Instagram, Facebook and TikTok and created a strong social media presence, and 100k+ views on TikTok
Content Creator
Alpha Woman Co. (Riipen)
May 3 - July 30
After having success as an SEO and PR strategist, I began working on content creation, including writing 1-2 blogs per week and creating graphics for the website and for social media using Canva. Wrote over 20 articles in total.
Public Relations Specialist
CaniBrands (Riipen)
April 26 - July 3
Crafted a public relations strategy and reached out to ambassadors, sponsors, and media to orchestrate podcasts, articles and relevant media attention for the brand.
Social Media Intern
Pay What You Can Peer Support (Riipen)
March 26 - April 30
Designed social media graphics and created brand guidelines and theme for Instagram page. Posted to Instagram and interacted with community for duration of project.
SEO/Public Relations Strategy
Alpha Woman Co. (Riipen)
March 26 - April 29
Researched marketing analytics and SEO optimization to create SEO and PR strategy for the brand involving professional outreach, SEO key words, and strategizing content releases.
Education
Bachelor of Arts, Creative Industries
Ryerson University
September 1 - Current
Drama Major, Dance Minor, Claude Watson Arts Program
Earl Haig Secondary School
September 1 - June 1
Personal projects
Self-Harm Safety Kits Intiative
January 16 - Current
Using the Zone Learning Incubator program at TMU, I launched my self-harm safety kit initiative. I created harm reduction kits for youth who struggle with self-harm using local funding. In 2023, 120+ kits were given to youth in the GTA.