New Demographic Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we want to reach a new customer demographic. Together with our marketing team, we would like students to design new promotional material for this demographic. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. Tasks include: Familiarizing themselves with our target market, products and services. Researching the new customer demographic that we would like to reach. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to attract new customers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison. Recommending other demographics to consider in the future.

Data Entry

We would like to collaborate with students in data entry. This will involve several different steps for the students, including: Familiarizing themselves with our database structure. Transferring data into our databases efficiently. Verifying the accuracy of the data in our databases and making relevant updates. Organizing and retrieving data as requested. Bonus steps in the process would also include: Providing assistance in creating new databases.

Financial Risk Analysis

As a growing company, we are interested in understanding the state of the market we are in, and our organization’s level of risk. In this project, students will assess our company’s risk by building a financial risk model to determine our best course of action. Students will perform a sensitivity analysis to help us eliminate some of the uncertainties we face and determine the reliability of risk estimates. This may involve: Using mathematical and statistical tools to analyze private and public data. Evaluating metrics associated with the risk level of our company such as volatility, correlations for returns, forward/futures contracts, cash flows, variance, and economic states. Building a financial risk model including sensitivity analysis to determine the reliability of the model’s findings. Creating a report to present the results and recommendations from various forms of analysis to be presented to the project manager.

Investment Raising Plan

Our company is committed to serving our target market. To direct our future activities, we are in need of investor support. We would like to collaborate with students to develop a capital raising plan that meets our goals. This will involve several different steps for the students, including: Familiarizing themselves with our values, products and services. Defining goals for the investment raising plan. Conducting research on potential investors for our company. Creating investment materials such as presentations and templates for our financials and forecasts. Bonus steps in the process would also include: Recommending improvements or changes for future investment materials.