SEO and Digital Marketing Strategy for ArtWorx Events

The main goal for the project is to improve the online presence and customer acquisition for ArtWorx Events. This will involve several different steps for the students, including: - Conducting an SEO audit for the company website and implementing necessary changes to improve search engine rankings. - Developing a social media marketing plan to increase brand awareness and engagement. - Creating and managing a blog for the website to provide valuable content to the target audience. - Setting up and managing Google Ads campaigns to drive traffic and conversions. - Implementing strategies to attract new customers for large corporate and community events.