- Location
- Toronto, Ontario, Canada
- Bio
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Ali is the HR Manager of Jitto a B2B wholesale ordering platform that's aiming to fill the supply chain gaps that are left due to inaccurate forecasts, labor shortages and poor quality products within the wholesale produce sector.
We are building the B2B version of instacart with a focus on disrupting the wholesale produce sector.
- Companies
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Toronto, Ontario, Canada
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- Categories
- UX design Supply chain optimization Digital marketing Lead generation Software development
Achievements
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Recent projects
Website User Experience Analysis
We currently have a web application which users come to daily, but we would like to explore through user testing, what users like, what users do not like, what confuses our users, etc. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers. This will include: Conduct background research on our existing web application. Identify key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users. Learn about various testing techniques that are currently industry standard and learn how to perform them efficiently and capture feedback well. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen-by-screen UX / UI prototype of a web application that can be used on all major browsers and be mobile friendly
Competitive Analysis - Wholesale produce
To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project would also entail doing a market research analysis on all the different types of competitors that are in the market for each region.
Website UI / UX Design
Jitto would like to explore re-designing our current website with a prototype. We would like a group of students to design a new prototype web application based on our current websiteβs functionality. This task can be done as a team or as an individual as well. This will involve: Conducting background research on our existing web application for the product. Identifying key areas of our current website and what areas of focus might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen-by-screen UX / UI prototype of a web application that can be used on all major browsers and be mobile friendly Bonus steps in the process would also include: Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this tool We would like you utilize Figma during the design
Graphic Design & Digital Content Phase 3
Our organization needs some graphic design and digital content creation to help us continue building our brand image. We are looking to continue to extend the work we just completed in Phase 2 for image creation, editing, and design work. We are looking for a team member that can help amplify our image to our B2B customers. We would want the student to create digital content and leverage their graphic design, photography, and editing experience to bring our content to life on our digital platform. This is a continuation of the previous phase with new milestones as we want to ensure continuity for our project.