Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use? The initiatives we're interested in focusing on are the following: Growing SlowGreen’s following, reach, distribution, and business capacity via social media marketing, Facebook/Google ads, and other strategies Promoting sustainability and minimal environmental impact - creating dedicated pages for these initiatives on the website Using Facebook Ads to promote Dinners on both Facebook and Instagram Setting up Instagram Shopping via connection to Website Creating Carousel posts where items in photos are tagged with buy buttons that link to corresponding product pages on slowgreen.ca Bringing monthly promo graphics to Instagram Stories (short Stories that are later saved to organized Monthly Highlights) Optimizing print copy (where designs can be translated into different formats easily, minimal changes needed) Creating retail-ready products for independent grocers (not focusing on big-box stores right now)

Product Launch Strategy

We want to expand our product offering with a new line: < retail-ready CPG (consumer packaged goods) food item> . We need insight to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. What product do we start with (low risk, with high return) for early success? 2. To begin, do we launch where we live? What is the total market size for this opportunity? 3. Should we sell direct through our website, or sell to independent stores or to the big-box stores? 4. Who are our closest competitors and how do we differentiate ourselves? 5. Do we use our current branding? We currently offer many different grab-and-go items in the Pantry, Fridge and Freezer category on our website www.slowgreen.ca , along with monthly pick-up dinners. We would love to explore the feasibility of turning these grab-and-go online products into retail-ready CPGs (consumer packaged goods). For the upcoming holiday season, our offerings are focused on festive pantry, fridge and freezer items. MAINS (frozen, with preparation instructions): Fireside Tourtière (pork & beef or lentil & mushroom) BBQ Chicken Wings (frozen) 3 Bean Chilli (beef or jackfruit) Mac 'n Cheese ('n more cheese...with bacon or peas or white truffle) Butternut & Thyme Soup Split Pea, Spinach & Ginger Soup Festive Flight (3) of Frozen Cookie Dough PANTRY TREATS & GIFTS: Pumpkin Spice Mini Loaf Salted Caramel Sauce Roasted Sweet 'n Salty Curried Cashews Roasted Maple Nut Granola Apple Cider Mustard Maple Vinaigrette Spice Rub Cranberry Sauce