Market Expansion Research for Aircraft Flooring Finishing Center

As a company, we currently exist in one market (Aerospace & Aviation), but we believe we are ready to take our business to the next level and expand the scope of markets & customers served as well as possibly the number of our locations and customers. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several different steps for the students, including: Researching the targeted new markets (transit (rail/ bus), marine incl. cruise shipyards) including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor (size of markets, proximity to Luxia's production facilities, etc...) Creating a survey based on the location and demographic information above to be distributed by our company. Analyzing survey data using the weighted decision matrix to decide on the market options for us to prioritize our efforts in. Compiling a report including the location analysis, and priority markets recommendations.

Marketing Strategy Development & Execution

Arrimo is seeking assistance in developing a comprehensive marketing plan for one of its clients. The goal is to create a strategic approach that effectively promotes the client's products or services, increases brand awareness, and drives customer engagement. Students will analyze the client's current market position, identify target audiences, and assess competitors. They will apply marketing theories and concepts learned in class to craft a detailed marketing strategy. This project offers an opportunity to bridge classroom knowledge with real-world application, focusing on digital marketing channels, content creation, and campaign execution. The project is designed to be completed by a team of marketing/entrepreneurship students, ensuring a focused and practical learning experience.