Four Star Mushrooms Website and Digital Asset Assessment

The goal of this project is to review the existing website and digital assets of Four Star Mushrooms and recommend design, UI/UX, and ecommerce changes for both consumer and B2B products. This will involve several different steps for the students, including: - Analyzing the existing website and digital assets of Four Star Mushrooms. - Identifying areas for improvement in the design, UI/UX, and ecommerce aspects of the website. - Researching best practices for website design, UI/UX, and ecommerce for both consumer and B2B products. Aligning digital assets to support physical strategies (i.e. events, partnerships, etc.) Coordinate digital assets to work together Ensure digital assets convey desired brand image Drive audience to intended action (i.e. consumers purchase at retailers, Door Dash order or patronage at client restaurants) - Developing a plan for implementing the recommended changes.