York University

Toronto, Ontario, Canada

Students can carry some of the following tasks:   Social media content analytics (e.g., content or discourse analyses of internal or external forms of media);  Statistical analysis or surveys that seek to distinguish similarities or differences such as:  demographics, constituent opinions, research participants’ preferences or habits;  Case studies or ‘communication audits’ utilizing skills that demonstrate the effectiveness of a particular method of communication or media, such as: interpersonal (face-to-face communication), inter-organizational (informal and formal lines of information and  communication networks);  Production and distribution of media-based publications, entailing audio-visual, or computer-mediated communication such as social media, blogs, digital flyers, digital posters, websites, zoom meetings, etc.;  Other types of data collection, including audio, visual (or AV combination);  Other tasks as appropriate to the organization and the student’s skill set.  Assistance with outreach, public relations, networking, support of communication activities and relations with members, constituents, clients, donors, governments, and/or stakeholders.    Partner organization can benefit from:  Recruitment pathway – opportunity to recruit new hires with work experience;   Students bring fresh and innovative ideas and perspectives;  Return on investment with the next generation of talent;  Successful and long-lasting partnerships with universities;  Advance on projects that allows the company to be innovative and creative;  Give back to the overall community.