- Location
- Toronto, Ontario, Canada
- Resume
- asees sandhu resume:cv.docx
- Portals
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Vancouver, British Columbia, Canada
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Vancouver, British Columbia, Canada
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- Categories
- Branding & style guides Advertising Environmental sustainability Creative writing Social media marketing
Skills
Socials
Achievements
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Team feedback
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Team feedback
Recent projects
Social Media Posts
5 individual positions available We would like students to help us with creating Social Media posts aligned with our vision, mission, and sector. You can see samples at http://LinkedIn.com/in/ZaleTabakman The posts will evergreen articles in the following categories 1) About a healthy vegetables - we have done Basil, Peas. Every fresh vegetable is suitable. We have a long list to choose from. 2) Food Investing - articles that talk about investing in food based business, targeting angel investors. We have a list of topics to research from,. 3) Articles on indoor Vertical Farming companies - note - these are note expected to be evergreen articles, rather a life expectancy of 30 days 4) Articles on the content of Indoor Vertical Farming technology To accomplish this, we expect the student(s) to: Research the content Write in Zale's voice - this will be an iterative process Identify media outlets for sources Ultimately, you will be working on content creation for our organization, potentially providing scripts or content for video If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing skills would be the ideal candidate for this project. We recognize that not all students would be appropriate for all the categories, so a student can select from the categories they would like to use. Each article is expected to be no more than 250 words or so.
Digital Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project. If you are differently abled, we welcome you to apply, or if you know of someone that is differently abled that can support us in this project, please put us in touch.
Digital Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are a full creative service agency. That need to create blog using AI writing software to help our ranking online and attract more visitor to our services. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Make TikToks while eating great food.
We would like students to help us with visiting our hotels and restaurants and creating engaging, and dynamic TikToks videos and Reels that are aligned with our vision. We will ensure the student has a clear understanding of what these elements are for our organization and work with the student to plan TikToks/Reels that will be successful on our social media accounts. Our company, Northland Properties, owns many different brands and you will be working on two or more of the following: Chop Steakhouse & Bar, Moxies, Denny's, Shark Club, or Bar One. We like to create content that is exciting and relevant, showcases our offering, and makes viewers want to see more. The variety will allow you to be creative and create content that is different in tone, visuals, and concept. Our working style is highly collaborative, open, supportive, and fun. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you!
Work experience
Media and Marketing Intern
Treat Accessibly
Toronto, Ontario, Canada
March 2022 - June 2022
I played a key role in shaping and maintaining the brand identity of the Treat Accessibly North America campaign, an intergenerational Halloween movement dedicated to promoting accessibility and inclusion. My responsibilities included creating and disseminating written and digital content that aligned with the values of the movement. I also worked closely with leading print and broadcast media agencies to devise and execute comprehensive inclusion strategies to raise awareness of the Treat Accessibly North America campaign. I helped to establish the campaign as a prominent voice in the conversation around accessibility and inclusion while working to amplify its message to a wide audience. I conducted evaluations of successful user-generated campaigns and identified media outlets that were particularly effective in supporting our efforts. Through consistent posting and engagement, I helped to establish and maintain a strong online presence for the organization
Social Media Manager
University of Toronto
Toronto, Ontario, Canada
September 2021 - April 2022
I played a key role in managing and promoting the University's food and nutrition Instagram handle, creating a diverse range of engaging content, including vlogs and graphics, that spotlighted food and college events for the entire student body. These efforts allowed me to develop a strong understanding of how to craft and disseminate compelling messages on social media platforms, and how to effectively target and engage specific audiences. I also helped to increase followership and user engagement on the platform. I worked closely with the Student Services team to deliver college programs both virtually and in person to the college community, demonstrating excellent communication and collaboration skills. As the Student Food Ambassador, I had the privilege of chairing the Student Food Advisory Committee (SFAC), a group comprising students and staff. In this role, I led the committee's efforts to collect and incorporate student feedback to continually refine and enhance the food offerings at the University, further honing my leadership skills.
Environmental Educator
University of Toronto
Toronto, Ontario, Canada
May 2021 - April 2022
I had the opportunity to lead a range of educational programs related to the environment for families living in the University of Toronto student-family residences. In this role, I demonstrated strong communication skills, effectively conveying complex information in an engaging and accessible manner. I demonstrated strong leadership abilities, organizing and overseeing the successful execution of these educational programs.
I also contributed to the university's online newsletter by writing informative and engaging articles on environmental topics and played a key role in developing and implementing creative templates for bulletin boards across campus. Through these efforts, I helped to educate and inspire the university community to take action on environmental concerns and make a positive impact on the world around us.
Marketing Intern and Content Creator
Local Grown Salads
Toronto, Ontario, Canada
March 2021 - June 2021
My responsibilities included managing digital marketing campaigns, and creating strategy and content for social media as well the web. I also contributed to the company's online presence by producing, managing, and promoting a health and lifestyle blog focused on nutrition and healthy recipes made from the brand's products, synthesizing information from a variety of news and media sources to create engaging and informative content.
Student Researcher
Pur Projet
Toronto, Ontario, Canada
January 2021 - April 2021
Pur Projet works with companies to regenerate ecosystems while developing socio-environmental projects to empower local communities and helping companies strengthen their supply chains through agroforestry, land restoration etc. As a Student researcher, I collected data for Pur Projet and excelled in the dissemination of information related to the afforestation of agricultural lands in Ontario. My expertise in research, data collection, and writing allowed me to effectively contribute to the restoration of native trees and the promotion of socio-cultural benefits in the region. I compiled research reports for Pur Projet with the aim of addressing knowledge gaps amongst farmers in Ontario. I synthesized a comprehensive paper examining the intersection of agroforestry and indigenous populations in the province.
Founder and Head of Marketing
Restore Thrift
New Delhi, Delhi, India
October 2020 - January 2022
As the visionary founder and marketing head of an online thrift store, I leveraged my deep understanding of the evolving landscape of sustainable fashion in India to create and grow a highly successful business. Through careful analysis of consumer needs and market trends, I founded an online platform that connected thrifters from all over the country and implemented a highly effective commission model with no overhead costs. I developed and executed sophisticated marketing strategies that incorporated past trends and risk management. I also played a crucial role in establishing and maintaining the brand identity and company vision, and consistently generated engaging and compelling content for the store's Instagram page.