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CRM Implementation Plan
MARK 2040
The learning outcomes this assignment works towards are: · Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. · Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics. The specific learning objectives that will be achieved by the learner are: · Craft a positioning matrix and related value proposition. · Project a clear understanding and analysis of market and customer segmentation. · Build a qualification model for leads and customers. · Develop a vendor analysis framework to recommend the optimal tool for the client. · Recommend the best CRM strategy and tool to improve customer relationships for an organization. · Create a strategic customer relationship marketing plan for an organization.
CRM Implementation Plan
MARK 2040
The learning outcomes this assignment works towards are: · Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. · Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics. The specific learning objectives that will be achieved by the learner are: · Craft a positioning matrix and related value proposition. · Project a clear understanding and analysis of market and customer segmentation. · Build a qualification model for leads and customers. · Develop a vendor analysis framework to recommend the optimal tool for the client. · Recommend the best CRM strategy and tool to improve customer relationships for an organization. · Create a strategic customer relationship marketing plan for an organization.
MARK 4024 - Omni-Channel Marketing Fall 2023
B433
Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.
MARK 4024 - Omni-Channel Marketing Spring 2023
MARK 4024
Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.