Tyra Macdonald
Tyra Macdonald
Learner
(2)
2
Location
Calgary, Alberta, Canada
Bio

Marketing is many things. It is content, persuasion, creativity, data, storytelling, relationship building, and communication, all put together by people who see further and more than what is right in front of them. It is forecasting, knowing when, where, and how to give content to sell not only products and services but brands and culture.

Marketers are unicorns, and that is how I would describe myself. I am a person who loves to dig deeper into meanings, and strategies, and develop new ways to get people's attention. I am a sincere person who is passionate about clear and real communication, building long-lasting relationships through effective storytelling that represents the brand and its culture.

Growing up I was a dancer for over 8 years, this built me into the person I am today in so many ways. it made me great working in teams, driven, hard-working, and disciplined, and helps me pay attention to detail.

Portals
Categories
Advertising Customer segmentation Digital marketing Lead generation Social media marketing

Skills

Marketing 2 Marketing strategies 1 Media management 1 Pricing strategies 1 Social media content 1 Target market 1 Value propositions 1

Socials

Latest feedback

Recent projects

Work experience

Marketing Sales/Manager
Code Ninjas Willow Park
Calgary, Alberta, Canada
March 2021 - Current

Code Ninjas is a large franchise that has grown to now over 450 locations in North America and the UK. At Code Ninjas we teach kids ages 5-14 the fundamentals of coding and STEM in a game-based and fun setting.

Working at a Code Ninjas franchise as the manager and doing marketing/sales, I have has the opportunity to grow and develop so many skills within the marketing field by both trial and error and getting information from professionsals in the field.

I have increased sales through successful lead generation through effective marketing campaigns via design, Mailchimp newsletters, social media content creation, and event organizing. I develope and execute marketing strategies creating awareness of the business and product offerings. I have great client acquisition and retention through friendly and effective customer service skills. Maintain business communication and coordinated meetings with third-party marketing/public relations company partnerships. Managerial duties during day-to-day operations maintaining customer relations, problem-solving, answering client inquiries, staff scheduling, opening, and closing duties. Budgeting, organization, and execution of event marketing is a skill I strongly value, successfull executing events (Grand Opening, Lilac Festival, School Functions, Community Events). Often in charge of conceptualization and execution of new program offerings that align with the business mission and values. I have effectively analyzed and set attainable KPIs.

Instructor/Educator
Fox Dance Company
Calgary, Alberta, Canada
August 2019 - April 2021

Taught, supported, and provided a fun learning space for kids of various ages and skill levels through the movement of dance in many different styles expanding their knowledge of movement.

Supervisor
Shakers Fun Center
Calgary, Alberta, Canada
April 2016 - March 2020

Retained reoccurring customers through great customer service tending to all their needs in a positive and friendly manner, as well as many online reviews mentioning fun and positive service. Promoted to supervisor due to consistent excellent work ethic and positive attitude while running the kitchen, tills, events, birthday parties, and more. Maintaining a clean and positive work environment for my employees by providing consistent support, an organized environment, a safe workplace, and accommodated for various skills/handicaps.

Education

Marketing, Bachelor of Business Administration
Mount Royal University
September 2019 - Current